Apple, one of the world’s largest technology companies, has long been known for its innovative products and groundbreaking technology. In recent years, there has been increasing speculation and anticipation about Apple’s plans to enter the augmented and virtual reality headset market. The latest reports suggest that Apple is planning to launch two AR/VR headsets in 2023, with the possibility of unveiling them at WWDC 2023.

However, it seems that Apple may be facing some internal disagreements regarding its forthcoming wearable device. While the company intends to launch the headset this year, there are rumors that the team responsible for its development is split on the product’s direction. This is not entirely surprising given Apple’s history of struggling with particular device categories and product categories.

Despite these challenges, Apple has been actively working on its AR/VR headset for several years. The headset is expected to be a mixed reality device, which means it will combine elements of both augmented and virtual reality. This type of headset allows users to interact with a virtual environment while still being able to see and interact with the real world.

It is believed that the first version of Apple’s AR/VR headset will be relatively expensive, with a lower-priced version coming in 2024 or 2025. This is in line with Apple’s usual product strategy of launching high-end, premium devices first and then releasing more affordable versions over time.

While there is undoubtedly a lot of excitement and anticipation surrounding Apple’s AR/VR headset, it is worth noting that the company may not have much room to disrupt and refine the AR/VR headset product segment. There are already several established players in the market, including Oculus, HTC, and Sony, who have been producing VR headsets for several years. Apple will need to offer something truly innovative and game-changing if it wants to stand out in this crowded market.