The Indian tablet market witnessed a remarkable 42.8% year-on-year (YoY) growth in 2024, driven by a surge in both consumer and commercial segments. While consumer tablet shipments grew by 19.2% YoY, the commercial segment saw an even higher growth rate of 69.7%, highlighting increased adoption across various industries. According to the latest IDC report, leading OEMs shipped a total of 5.73 million tablets in the country in 2024.

Key Highlights of the Indian Tablet Market (2024)

Samsung remained the market leader, capturing 42.6% share and shipping 24.43 lakh tablets in India.

Acer moved to the second position, shipping 10.74 lakh units, a significant jump from 2.93 lakh in 2023.

Apple retained its third spot, shipping 6.28 lakh iPads with an 11% market share.

Lenovo and Xiaomi jointly held the fourth position with 9% market share each, though Lenovo saw a decline in shipments.

@IDC

Samsung Leads the Indian Tablet Market

Samsung solidified its leadership in India’s tablet market, capturing a 42.6% market share in 2024. The company shipped 24.43 lakh tablet units, a significant jump from 15.86 lakh units in 2023, when it held a 39.5% share.

The IDC report attributes Samsung’s growth to:

A strong presence in public-sector education projects

Aggressive consumer market expansion

Strategic inventory push during online sales

The rising prices of PCs, which encouraged more users to opt for Android tablets

This combination of factors helped Samsung strengthen its hold in both the consumer and enterprise markets.

Acer Makes a Big Leap to Second Position

Acer saw exceptional growth in India’s tablet market, climbing from fifth place in 2023 to second place in 2024. The brand shipped 10.74 lakh tablets, a massive increase from 2.93 lakh units in 2023.

Acer’s growth was fueled by its strong performance in the commercial segment, particularly with:

Government projects

Educational sector deals

Enterprise deployments

The brand’s ability to meet the needs of large-scale institutional buyers helped it secure a significant share of the market.

Apple Retains Third Position with iPad Growth

Apple held onto its third-place ranking with an 11% market share, shipping 6.28 lakh iPads in 2024. Its market share grew slightly from 10.4% in 2023, when it shipped 1.13 lakh units.

Apple’s growth was driven by high demand in both commercial and consumer segments, with increased adoption among:

Enterprise executives

Government ministries

Fast-Moving Consumer Goods (FMCG) companies

The premium appeal of iPads, combined with Apple’s strong ecosystem, helped maintain its steady performance in India.

Lenovo and Xiaomi Share the Fourth Spot

Both Lenovo and Xiaomi captured 9% of the market each in 2024. However, Lenovo experienced a decline in shipments. The company shipped 5.17 lakh tablets in 2024, down from 5.75 lakh units in 2023.

While Xiaomi made gains, Lenovo’s decline suggests increasing competition from brands like Samsung and Acer, which aggressively expanded their reach in both commercial and consumer markets.

@IDC

Conclusion

The Indian tablet market’s impressive 42.8% YoY growth in 2024 highlights the rising demand for tablets in both consumer and enterprise sectors. Samsung maintained its dominance, while Acer made significant strides in the commercial segment. Apple continued to perform well, with iPads gaining traction in high-level business and government sectors.

With increasing demand, competition in the tablet market is expected to intensify, with brands focusing on innovation, affordability, and strategic partnerships to capture a larger share.