Instagram, the popular social media platform, has announced new features for its Creator Marketplace that will make it easier for brands to collaborate with creators. These updates, announced via a blog post, include new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms.

API Expansion

With the expansion of the Application Programming Interface (API), brands can find creators and continue working with them on third-party marketing platforms. Moreover, brand organizations will now have access to the creator marketplace, simplifying their ability to find suitable creators for their projects.

Prioritized DMs and Project Briefs

The latest features, “Prioritised DMs” and “Project Briefs”, will allow brands to communicate easily with creators and publish project briefs directly from third-party platforms. Since creators prefer DM for communication, brands can now use the priority inbox to communicate with creators without ever leaving their preferred creator marketing platform. Additionally, Instagram’s matchmaking capabilities can be used to find the right creators for project partnerships, and structured project briefs can be published to the creator marketplace directly from a third party.

Testing with Partners

Instagram is testing these APIs with leading marketing partners, including Try, Captiv8, and CreatorIQ. A small group of partners, including Influential, WPromote, Rickhouse Media, Power Digital, Dentsu, OMG, and Brkfst, are also testing this access. Through this expansion, brand agencies will be able to locate the best talent for their clients, keep track of conversations, collaborate effectively with creators, and monitor progress.

The Future of Instagram Creator Marketplace

As the use of social media continues to increase, influencer marketing has become a valuable tool for brands to reach their target audience. Instagram’s Creator Marketplace has been providing a platform for brands to connect with creators and promote their products effectively. These new features will undoubtedly increase the efficiency and ease of branded collaborations on Instagram.

In conclusion, Instagram’s Creator Marketplace is constantly evolving, and the new features will make it easier for brands to find the right creators and publish project briefs. The testing phase will allow Instagram to fine-tune these features and make them even more beneficial for both brands and creators.