In the wake of the Covid-19 pandemic that reshaped our lifestyles and consumer habits, the global electronics market experienced unprecedented shifts. From a surge in demand for personal computing devices during lockdowns to a subsequent slowdown as life returned to normal, the journey has been eventful. However, recent industry reports paint an optimistic picture, highlighting India and China as the frontrunners in leading the global PC market recovery in 2024. Let’s dive into the details under the following subtitles:
Key Points
Market Dynamics: From the pandemic-induced surge to the subsequent slowdown, the PC market has witnessed significant shifts.
India and China: Emerging as leaders in driving the PC market recovery with anticipated growth rates.
Key Trends: AI-powered PCs and locally manufactured devices are driving growth in both markets.
Market Share: Leading brands in India and China are poised to benefit from the resurgence.
Features of PC Market Recovery
India: Robust 14% year-on-year increase in the PC market, with tablets leading growth at 24%.
China: Rebound expected with 3% growth in 2024, accelerating to 10% in 2025, driven by commercial sector demand.
Trends Driving Growth
AI-powered PCs: Enhancing efficiency and performance, catering to evolving consumer needs.
Locally Manufactured Devices: Contributing to market resilience and meeting demand for innovative solutions.
Indian Market Growth Data (2023 vs. 2022)
Lenovo: 38% market share in 2023, down from 39% in 2022 (-1% annual growth)
HP: 10% market share in 2023, up from 9% in 2022 (+1% annual growth)
Huawei: 10% market share in 2023, up from 7% in 2022 (+3% annual growth)
Dell: 8% market share in 2023, down from 11% in 2022 (-3% annual growth)
Asus: 7% market share in 2023, down from 8% in 2022 (-1% annual growth)
Others: 28% market share in 2023, up from 26% in 2022 (+2% annual growth)
Chinese Market Growth Data (2023 vs. 2022)
Apple: 32% market share in 2023, down from 37% in 2022 (-5% annual growth)
Huawei: 23% market share in 2023, up from 15% in 2022 (+8% annual growth)
Xiaomi: 12% market share in 2023, down from 14% in 2022 (-2% annual growth)
HONOR: 11% market share in 2023, up from 9% in 2022 (+2% annual growth)
Lenovo: 8% market share in 2023, unchanged from 2022 (0% annual growth)
Others: 15% market share in 2023, unchanged from 2022 (0% annual growth)
Conclusion: Optimistic Outlook for PC Market
The anticipated recovery of the PC market in India and China in 2024 signals a positive trajectory for the global electronics industry. With advancements in technology and changing consumer preferences, coupled with digitalization initiatives, the stage is set for substantial growth in the coming years. As industry leaders adapt to emerging trends and capitalize on market opportunities, the future looks promising for the PC market, promising innovation and enhanced user experiences for consumers worldwide.
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