Apple Vision Pro to Get AI Integration, New Features, and a More Affordable Model by Next Year, According to Mark Gurman from Bloomberg

Apple’s Vision Pro AR headset has faced a lukewarm reception since its launch. Despite this, Apple remains committed to refining and expanding the device’s capabilities. According to Mark Gurman from Bloomberg, significant updates and a more affordable version of the headset are on the horizon. Here’s a detailed look at what’s in store for the Vision Pro.

Integration of Apple Intelligence

Apple is working on integrating its advanced AI technology, Apple Intelligence, into the Vision Pro’s AR interface, visionOS. This integration aims to enhance the overall user experience by making the device more intuitive and responsive. The AI enhancements are expected to bring smarter interactions and more personalized features, making the headset more appealing to a broader audience.

Enhanced User Experience with Personal Media

Vision Pro users will soon be able to view personal photos and videos, including panoramas, within the headset. This feature will be part of the upcoming visionOS 2 update, which includes a new “spatialize” option. This innovative feature will transform 2D photos into immersive 3D experiences, offering a unique way to relive memories.

Improved In-Store Demos

Apple is revamping its in-store demo experience to better showcase the Vision Pro’s capabilities. The new “Go Deeper” option will allow potential buyers to explore a range of features, including office applications and video viewing. These enhanced demos are designed to provide a comprehensive look at what the Vision Pro can offer, potentially boosting interest and sales.

Rumors of a More Affordable Headset

In response to the Vision Pro’s initial challenges, Apple is reportedly working on a more affordable version of the headset. This budget-friendly option is expected to launch by the end of next year. While details remain scarce, there are conflicting reports about whether this new headset will feature lower-resolution displays or if Apple will focus entirely on making a cost-effective alternative.

Challenges and Future Outlook

The primary challenge for Apple lies in balancing the cost with the high-resolution displays currently used in the Vision Pro. Although the Vision Pro has not yet achieved significant success, it is too early to dismiss it as a failure. The introduction of a more affordable version could potentially expand its market reach and appeal.

Conclusion

Apple is clearly not giving up on the Vision Pro. With the integration of Apple Intelligence, enhanced user experiences, and a potential budget-friendly version on the horizon, the company is making strategic moves to ensure the headset’s success. As Apple’s devices continue to evolve and last longer, the importance of their AI strategy becomes even more critical. Stay tuned for more updates as Apple continues to innovate in the AR space.