Apple’s latest lineup of devices, including the iPhone 17 series, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the AirPods Pro (3rd Generation), has officially gone on sale in India starting September 19. These devices, unveiled earlier at the ‘Awe Dropping’ Apple Event on September 9, are now available for purchase across multiple channels, marking one of Apple’s biggest product launches in recent years.

Apple Products Available for Sale Today

Starting today, customers in India can get their hands on Apple’s latest hardware innovations through:

Apple India’s official website and Apple Store app

Leading e-commerce platforms like Flipkart and Amazon

Authorized offline retail stores

Apple’s flagship retail outlets in Bengaluru, Delhi, Mumbai, and Pune, which opened doors at 8 AM IST for this launch

The products that officially go on sale today include:

iPhone 17 series (iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max)

iPhone Air

Apple Watch Series 11

Apple Watch Ultra 3

Apple Watch SE 3

AirPods Pro (3rd Generation)

iPhone 17 Series and iPhone Air: Pricing in India

Apple has priced its new flagship iPhones in India as follows:

iPhone 17 (256GB variant): ₹82,900

iPhone Air (256GB variant): ₹1,19,900

iPhone 17 Pro (256GB variant): ₹1,34,900

iPhone 17 Pro Max (256GB variant): ₹1,49,900

These models bring significant performance upgrades, enhanced AI-driven features, and improved cameras, making them Apple’s most advanced iPhones yet.

Apple Watch Series 11, Ultra 3, and SE 3: Pricing in India

The new Apple Watch lineup offers options across categories for different user needs:

Apple Watch Series 11 (42mm GPS model): ₹46,900

Apple Watch SE 3 (40mm GPS-only model): ₹25,990

Apple Watch Ultra 3: ₹89,900

The Series 11 comes with next-gen health tracking features, while the Ultra 3 is designed for adventure seekers with advanced durability and sports modes. The SE 3 serves as an affordable entry point into the Apple Watch ecosystem.

AirPods Pro (3rd Generation): Pricing in India

The AirPods Pro (3rd Generation) are priced at ₹25,900. These earbuds feature improved active noise cancellation, adaptive audio, and better battery life, making them one of the most advanced wireless earbuds on the market.

Launch Offers and Discounts

To make these premium products more accessible, Apple is offering instant discounts of up to ₹5,000 on select card transactions, including American Express, Axis Bank, and ICICI Bank cards. Customers can also choose no-cost EMI options, ensuring they don’t have to pay the full amount upfront.

Conclusion

Apple’s latest product lineup brings a fresh wave of innovation to India, combining performance, style, and advanced features. With exclusive launch offers, wider availability across online and offline channels, and Apple’s expanding retail presence in India, these new devices are set to generate strong consumer interest.

From the next-gen iPhone 17 series to the new AirPods Pro and Apple Watch models, Apple is offering something for every segment of its premium customer base. For Indian buyers, this marks one of the most exciting Apple product launches in recent years.