Bharti Airtel has rolled out a major AI-driven benefit for its customers by partnering with Perplexity, an emerging AI-powered answer engine. As part of this strategic collaboration, all Airtel users across mobile, broadband (Wi-Fi), and DTH services will receive a free 12-month subscription to Perplexity Pro. This move highlights Airtel’s push towards digital innovation, aiming to enrich user experience with next-gen tools.

Key Highlights

Airtel partners with Perplexity AI

12 months of Perplexity Pro offered for free

Available for prepaid, postpaid, broadband (Wi-Fi), and DTH users

Includes premium features like Labs, multiple AI models & 300 daily searches

Current annual cost of Pro plan: ₹19,600

Features of Perplexity Pro

Perplexity Pro provides advanced tools and capabilities for power users. By upgrading to the Pro tier, Airtel users gain access to:

300 Pro Searches Per Day: Significantly higher than the free tier

Access to Multiple AI Models: Including GPT-4.1, Claude 4 Sonnet, Gemini 2.5 Pro, and Grok 4

Perplexity Labs: Create reports, spreadsheets, and even build basic web apps

Priority Access and Pro Discord Channel: Join a vibrant community of creators and developers

Cross-Platform Support: Use on mobile and desktop, even when not connected to Airtel network

How to Claim Your Free Subscription

Airtel users can activate their free subscription to Perplexity Pro by following these steps:

Open the Airtel Thanks App

Download or update the app from the App Store or Google Play Store

Locate the Perplexity Pro Banner

A banner for the free offer should be visible on the home screen

Click “Proceed”

This will redirect you to a page detailing the offer

Sign In or Create a Perplexity Account

Existing users can log in, while new users can quickly create an account

Subscription Activation

Upon completion, the app may prompt you to download the Perplexity app

Once linked, your account will automatically be upgraded to Pro

Access Anytime, Anywhere

What makes this offer even more attractive is the flexibility. Since the subscription is tied to your Perplexity account and not the Airtel network, users can access premium features anytime, anywhere—on desktop or mobile.

Conclusion

With this partnership, Airtel is providing immense value to its 360 million user base by offering access to premium AI tools for free. At an actual value of nearly ₹20,000, this 12-month Perplexity Pro subscription stands out as a forward-thinking move by the telecom operator. Whether you’re a student, professional, researcher, or enthusiast, this offer opens up a world of intelligent, AI-assisted productivity tools at your fingertips.