Apple is strengthening its foothold in India with the announcement of its fourth retail store in the country. The new outlet, Apple Koregaon Park, will officially open its doors on September 4, 2025, in Pune’s bustling Koregaon Park, also known as Kopa. This expansion highlights Apple’s commitment to one of its fastest-growing markets, arriving just days after the unveiling of its Bengaluru store.

A Strategic Opening Ahead of iPhone 17 Launch

The announcement comes at a pivotal time, just before Apple’s much-anticipated iPhone 17 series launch event, which is expected in early September. By expanding its retail footprint right before a major product reveal, Apple is strategically positioning itself to capture the surge in consumer demand.

Apple Koregaon Park: A Blend of Design and Culture

The barricade artwork of the Pune store was revealed earlier this week, showcasing a vibrant design inspired by India’s national bird, the Peacock — a symbol of pride. This theme mirrors the design at the newly announced Apple Hebbal in Bengaluru, creating a cultural connection across Apple’s Indian retail outlets. Reports suggest that the Pune store may span approximately 10,000 square feet, offering customers a spacious, premium retail experience.

Recent Expansion in India

Apple’s retail journey in India began with the opening of Apple BKC in Mumbai in April 2023, followed closely by Apple Saket in New Delhi. Now, in quick succession, Apple has announced its third and fourth stores, Apple Hebbal in Bengaluru (opening September 2) and Apple Koregaon Park in Pune (opening September 4). This marks a rapid acceleration in Apple’s expansion strategy within the country.

What Customers Can Expect at the Pune Store

At the new Koregaon Park outlet, customers will be able to explore the latest Apple product lineup, including the iPhone, iPad, Mac, Apple Watch, and a wide range of accessories. The store will also feature Apple’s well-known specialist teams, including:

Specialists to guide customers in choosing the right device.

Creatives to help customers unleash creativity with Apple products.

Geniuses to provide technical support and repair services.

Business experts to assist companies with tailored Apple solutions.

Additionally, the store will host Today at Apple sessions, offering free workshops on photography, music, coding, and digital art — creating a space for learning and community engagement.

Expanding Retail and Digital Services

Beyond physical stores, Apple has also strengthened its digital retail presence in India with services such as Shop with a Specialist over Video and the Apple Store app. These platforms offer customers a more personalized shopping experience and greater convenience, extending Apple’s commitment beyond brick-and-mortar outlets.

Conclusion

With two major store openings in the first week of September, Apple is making a bold statement about its ambitions in India. The timing aligns perfectly with the iPhone 17 launch, signaling Apple’s plan to capture consumer attention both online and offline. As Pune joins the growing list of Indian cities hosting Apple’s signature retail spaces, the company continues to deepen its connection with customers while solidifying India as a crucial growth market.