London-based technology company Nothing has officially announced the appointment of Himanshu Tandon as the Vice President of Business for its sub-brand, CMF by Nothing. After weeks of speculation, the confirmation marks a pivotal move in CMF’s growth journey as the brand seeks to expand its global presence with India as a central hub.

Key Appointment and Role

In his new role, Tandon will be responsible for overseeing CMF’s global strategy, growth roadmap, and market execution. With a strong emphasis on India, he will drive the country’s positioning as a strategic hub for CMF’s worldwide expansion. This aligns with Nothing’s ambition to strengthen its footprint in one of the fastest-growing consumer tech markets.

Himanshu Tandon’s Experience

Himanshu Tandon brings with him over eight years of senior leadership experience in the smartphone and consumer technology sector. Prior to joining CMF, he served as the Country Head at POCO India, where he played an instrumental role in scaling the brand in a highly competitive market. His contributions earned him recognition such as:

Times 40 Under 40 Award

Tech Personality of the Year 2023

His expertise in brand building, market execution, and consumer engagement will be key assets for CMF as it aims to disrupt the mid-range tech segment.

CEO Carl Pei on the Appointment

Commenting on the development, Carl Pei, CEO and Co-founder of Nothing, highlighted CMF’s mission to challenge the mainstream tech market. He noted:

“We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specifications rather than the user experience. CMF is about delivering thoughtful design and innovation without compromise. Himanshu’s proven success and deep industry knowledge make him the ideal leader to drive CMF forward.”

Pei emphasized that the positive market response to CMF so far reinforces its strong potential in the global market.

Himanshu Tandon’s Vision for CMF

On his new role, Himanshu Tandon expressed enthusiasm about the opportunity to lead CMF’s next growth phase. He said:

“Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, redefining design and user experience. What excites me about CMF is its unique connection with Gen Z and young consumers. My goal is to help CMF evolve into a cultural keystone for youth worldwide, blending technology with lifestyle. I look forward to contributing to this vision.”

Significance of the Appointment

This move signals CMF’s strategic intent to:

Strengthen its presence in India as a global launchpad.

Target youth-centric markets, especially Gen Z and millennials.

Expand its portfolio with design-focused, innovative yet affordable products.

With Tandon’s leadership, CMF is expected to further refine its brand identity, product innovation, and global expansion strategies.

Conclusion

The appointment of Himanshu Tandon as VP of Business at CMF marks an important milestone for the sub-brand of Nothing. With his proven track record at POCO and recognition as a prominent figure in the Indian tech industry, Tandon is poised to steer CMF into its next chapter of growth. As India becomes a focal point for Nothing’s sub-brand, CMF is expected to push boundaries in the affordable tech and lifestyle space, redefining how young consumers engage with technology.