Lenovo has expanded its retail footprint in India by opening more than 25 exclusive stores across northern and eastern regions. This strategic move strengthens the brand’s presence in tier-2 and tier-3 cities, offering customers greater access to Lenovo’s AI-powered consumer, gaming, and commercial devices.
Key Points:
Lenovo has opened over 25 new exclusive stores in various states, including Bihar, West Bengal, Madhya Pradesh, and Jharkhand.
The expansion increases Lenovo’s retail presence to more than 480 stores nationwide.
A hybrid store in Faridabad, Haryana, includes a dedicated gaming zone for an immersive experience.
Express delivery services have been introduced in these regions, allowing customers to receive orders in as little as four hours.
Some existing stores have been revamped to focus on innovation, engagement, and community-building.
Lenovo showcased new products at CES 2025, including Yoga, ThinkPad, IdeaPad, and Legion series devices.
Lenovo Strengthens Its Retail Presence in Emerging Markets
Recognizing the growing demand for technology in smaller cities, Lenovo has expanded its retail operations in states like Uttar Pradesh, Rajasthan, Madhya Pradesh, and Haryana. This move aligns with the company’s strategy to reach a wider customer base and provide easy access to its advanced AI-powered product lineup.
Hybrid Store in Faridabad: A New Gaming Hub
One of the standout additions in this expansion is the hybrid store in Faridabad, which features a dedicated gaming zone. This store is designed to cater to gaming enthusiasts by showcasing high-performance gaming laptops, accessories, and immersive experiences, offering a hands-on feel of Lenovo’s latest innovations.
Faster Deliveries with Express Service
Lenovo has introduced an express delivery service in select regions to enhance customer convenience. Customers can now receive their orders within just four hours, ensuring a quick and seamless shopping experience.
Revamped Stores for a Better Experience
Lenovo is not only opening new stores but also upgrading some of its existing outlets to serve as innovation hubs. These stores now offer interactive product showcases, live demonstrations, and expert guidance to enhance the shopping experience.
Lenovo’s Latest Innovations at CES 2025
At CES 2025, Lenovo showcased its latest advancements, unveiling new devices in the Yoga, ThinkPad, and IdeaPad series, along with the latest Legion and Legion Go gaming models. Additionally, the company introduced AI-driven concepts that highlight the future of smart computing.
Conclusion
With this expansion, Lenovo is strengthening its presence in India’s growing tech market, bringing cutting-edge products to more consumers. By focusing on tier-2 and tier-3 cities, enhancing the gaming experience, and introducing express delivery, Lenovo is set to offer a more immersive and efficient shopping experience across the country.
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