BYD, the renowned Chinese electric vehicle (EV) manufacturer, has made a significant stride in expanding its global footprint with the launch of the highly anticipated ATTO 3 EV in the United Arab Emirates (UAE). This move not only marks BYD’s entry into the Middle East passenger car market but also aligns with the UAE’s ambitious “2050 Zero Emissions Strategic Goal,” which aims to transform the country’s transportation sector towards a sustainable future.
The ATTO 3, previously known as Yuan PLUS in China, represents BYD’s foray into the A-class trendy SUV segment. Built on cutting-edge e-platform 3.0, the vehicle showcases a host of impressive features. Its strikingly low drag coefficient of 0.29 enhances aerodynamics, resulting in improved efficiency and reduced energy consumption. With an acceleration time from 0 to 100 kilometers in just 7.3 seconds, the ATTO 3 delivers a dynamic and exhilarating driving experience. Furthermore, its maximum battery range of 420 kilometers (WLTP) ensures ample range for daily commuting and longer trips.
Huang Zhixue, the general manager of BYD’s Middle East and Africa Auto Sales Division, recognizes the importance of understanding the unique climate conditions of the UAE and the significance of product localization. To ensure optimal performance in the country’s hot climate, BYD conducted a series of comprehensive high-temperature tests on the Yuan PLUS. This meticulous approach underscores BYD’s commitment to providing customers with a reliable and enjoyable driving experience, even in challenging environmental conditions
BYD’s dedication to sustainable transportation is further evidenced by its impressive global sales of new energy vehicles, surpassing 4.3 million units as of May 2023. This remarkable milestone cements BYD’s position as a frontrunner in the EV market, driven by its advanced technologies and unwavering commitment to reducing carbon emissions. By introducing the ATTO 3 in the UAE, BYD not only offers an innovative and eco-friendly vehicle to the market but also contributes to the UAE’s vision of transitioning to a cleaner and greener future.
The launch of the ATTO 3 in the UAE represents another significant step for BYD as it expands its global presence and strengthens its position in the EV market. With a focus on combining style, performance, and environmental responsibility, BYD continues to play a pivotal role in the global transition towards sustainable mobility. By offering cutting-edge electric vehicles like the ATTO 3, BYD aims to cater to the evolving needs of consumers who seek both an exhilarating driving experience and a greener lifestyle.
As the UAE’s sustainability goals align with BYD’s mission, the introduction of the ATTO 3 electric SUV not only brings advanced technology to the country’s automotive market but also contributes to the nation’s efforts to reduce carbon emissions and promote sustainable transportation. With BYD’s relentless pursuit of excellence and innovation, the future looks promising for electric mobility in the UAE and beyond.
