Ola Electric celebrated an impressive Diwali season in October 2024, recording over 50,000 unit sales of its electric two-wheelers. According to Vahan data, Ola registered 41,605 units in October alone, further solidifying its leadership in India’s growing EV two-wheeler market. This performance marked a 74% year-on-year (YoY) growth in October compared to the previous year, with Ola capturing a dominant 30% market share. This growth reflects increased EV adoption in tier-2 and tier-3 cities, where Ola’s robust sales network has boosted its presence.

An Ola Electric spokesperson commented on the success: “The festive season has been exceptionally strong for us, driven by our expansive product lineup, rising consumer demand, and an expanding sales network across India. We expect this positive momentum to continue in the coming months.”

Key Points

Record Sales: Over 50,000 EV units were sold in October, a 74% YoY growth.

Market Share: Ola Electric commands a 30% share in India’s EV two-wheeler market.

#HyperService Expansion: Doubling service centers to 1,000 by December 2024.

Service Boost: 50+ new centers, 500+ technicians hired for improved after-sales support.

Training Program: Aiming to train 100,000 mechanics in EV servicing.

Diverse Lineup: S1 series scooters and Roadster motorcycles offer options for varied budgets.

Innovative Features: The Roadster series brings advanced technology and competitive pricing.

Addressing Customer Service Concerns with #HyperService

Despite its commercial success, Ola Electric has faced criticism over its after-sales service, drawing attention from both social media and regulatory authorities. Recently, comedian Kunal Kamra highlighted customer dissatisfaction on social media, leading to a widely publicized exchange with Ola’s CEO, Bhavish Aggarwal. In response, the Department of Consumer Affairs launched an investigation into Ola’s claims of addressing 99% of over 10,000 customer complaints, following a notice from the Central Consumer Protection Authority (CCPA).

To tackle these concerns, Ola has launched its #HyperService campaign, aiming to double its service network to 1,000 centers by December 2024. This expansion includes adding 50 new service centers nationwide and hiring over 500 technicians to address service backlogs. According to a senior Ola executive, this recent expansion has already resolved approximately two-thirds of existing issues, with expectations to clear the remaining backlog in the upcoming weeks.

Growing Network of Partners and Service Support

Ola Electric has also introduced a series of initiatives under its Network Partner Program to strengthen both sales and service. As part of this initiative, Ola plans to onboard 10,000 partners across India by the end of 2025, enhancing accessibility and service support. Additionally, Ola’s EV Service Training Program aims to train 100,000 third-party mechanics, helping to make service infrastructure EV-ready across India. This step will alleviate concerns about after-sales service quality while boosting customer satisfaction.

Ola’s Expanding Product Portfolio

Ola Electric’s diverse S1 lineup appeals to a broad range of customers with varying requirements and budgets. Its flagship models, the S1 Pro and S1 Air, are priced at ₹1,34,999 and ₹1,07,499, respectively. The mass-market-friendly S1 X series offers additional options with prices of ₹74,999 for the 2 kWh model, ₹87,999 for the 3 kWh, and ₹1,01,999 for the 4 kWh variant.

In August 2024, Ola unveiled its highly anticipated Roadster motorcycle series at its annual ‘Sankalp’ event. The lineup includes the Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and the high-performance Roadster Pro (8 kWh, 16 kWh). These models come packed with segment-first features, combining cutting-edge technology and performance at various price points, beginning from ₹74,999 for the entry-level Roadster X, ₹1,04,999 for the Roadster, and ₹1,99,999 for the Roadster Pro.

Conclusion

Ola Electric’s recent sales successes and dedicated expansion in after-sales service are setting new benchmarks in the Indian EV market. By addressing service concerns and expanding its portfolio, Ola aims to consolidate its leadership in the two-wheeler EV space while fostering broader adoption of electric mobility across India. The company’s strategic initiatives highlight its commitment to sustainable transportation solutions and improved customer satisfaction.