As artificial intelligence continues to advance at an unprecedented pace, the fear of job displacement is becoming more than just speculation. Fiverr CEO Micha Kaufman has sparked an industry-wide conversation with his bold statement: “AI is coming for your jobs — even mine.” In a candid internal message to his team, Kaufman didn’t hold back, listing eight white-collar roles he believes will soon be rendered obsolete or dramatically redefined by generative AI.

Key Points from Kaufman’s Message

AI threatens white-collar professions, not just manual labor roles

Eight key job types are at immediate risk, including programmers, designers, lawyers, and more

Employees are encouraged to adapt quickly or face being left behind

Mastery of AI tools and prompt engineering is now critical

The focus should shift from hiring to maximizing output through AI

Roles Most at Risk According to Fiverr’s CEO

In his internal email, Kaufman identified the following job categories as the most vulnerable to AI disruption:

Programmers

Designers

Product Managers

Data Scientists

Lawyers

Customer Support Representatives

Sales Professionals

Finance Personnel

These are not speculative forecasts — these are fields already seeing automation creep into daily workflows, whether through code-generation tools or AI-based customer support systems.

Adapt or Become Obsolete

Kaufman made it clear: the professionals who thrive in the future will be those who embrace AI rather than resist it. He emphasized the importance of prompt engineering — the skill of communicating effectively with AI tools — and likened its necessity to internet search literacy from the early 2000s. In a particularly strong statement, he declared: “Google is dead”, underlining how traditional ways of working are being rapidly replaced by smarter, AI-driven systems.

He urged employees to:

Learn AI tools specific to their field

Collaborate with in-house AI experts

Rethink productivity goals using AI

Integrate large language models (LLMs) into daily tasks

Examples of AI Tools to Master

Kaufman’s message wasn’t all gloom — he provided actionable advice. Professionals were advised to begin experimenting with cutting-edge AI tools such as:

Cursor – for developers and coders

Intercom Fin – for customer service automation

Lexis+ AI – for legal research and analysis

These platforms are just a few examples of how AI is streamlining processes and reshaping professional tasks across industries.

A Strategic Shift in Hiring Philosophy

Another notable point in Kaufman’s memo was his guidance for organizational strategy. Instead of immediately expanding headcount, he encouraged teams to maximize output using existing staff and AI tools. This, he argued, will lead to higher efficiency and cost savings without necessarily initiating mass layoffs.

A Broader Reflection of Industry Trends

Kaufman’s internal note has since gone viral, resonating across social media platforms and igniting debates among professionals and industry leaders. While some view his tone as alarmist, others appreciate the direct, reality-based perspective on how fast AI is transforming traditional roles.

His statement comes at a time when companies across sectors are evaluating AI integration, with many caught between innovation and ethical responsibility to employees.

Conclusion:

Whether you agree with Kaufman’s stark predictions or not, one thing is certain: the AI revolution is not a distant threat — it’s a present reality. As technologies evolve and adoption increases, the professional world is being reshaped. Those who learn, adapt, and integrate AI into their skillset will remain relevant. Those who don’t risk being left behind.

Now more than ever, it’s time to rethink what it means to be “future-ready.”