In a groundbreaking move aligning with India’s “Make In India” initiative, Apple Inc., the US-based tech behemoth, is poised to commence New Product Introduction (NPI) of the standard iPhone 17 in India. This marks a significant milestone as it signifies Apple’s first-ever production of a new iPhone model outside of China.
Key Points
Strategic Shift: Analyst Ming-Chi Kuo has unveiled Apple’s strategic move to initiate production of the standard iPhone 17 in India. This transition is set to begin in the latter half of 2025. The decision is based on the relatively simplified design of the standard iPhone 17, which minimizes manufacturing complexities and risks.
India’s Growing Significance: Over the years, India has emerged as a pivotal manufacturing hub for Apple. The company has progressively shifted more of its production to India. Notably, iPhone 14 production was initiated in India a few weeks after its global launch in September 2022. Even earlier, the base model of the iPhone 15 was assembled in India prior to its global release, although initial assembly took place in China.
Projected Market Share: Ming-Chi Kuo has disclosed that India is anticipated to account for 12 to 14 percent of global iPhone shipments. This share is projected to witness a substantial rise, reaching 20 to 25 percent by 2024. This underscores the growing significance of India as a critical market for Apple’s products.
Boosting Bilateral Relations: Apple’s decision to intensify its manufacturing operations in India not only diversifies its global manufacturing base but also strengthens its ties with the Indian government. India’s burgeoning market is increasingly becoming a pivotal focus for Apple’s growth and expansion strategies.
Tata Group’s Role: Tata Group, a renowned Indian conglomerate, is poised to play a pivotal role in this strategic manufacturing shift. Within two and a half years, Tata Companies are slated to commence iPhone production in India, with an emphasis on catering to both domestic and global markets.
Conclusion
Apple’s strategic decision to initiate iPhone 17 production in India represents a significant leap in the “Make In India” movement. It underlines India’s escalating prominence as a manufacturing powerhouse and cements its position as a crucial partner in Apple’s global supply chain strategy. This development not only strengthens bilateral ties but also augurs well for the Indian economy and the “Make In India” initiative as a whole.
