In a bold move that underlines its growing commitment to India, London-based consumer technology brand Nothing has announced that its upcoming smartphone the Nothing Phone (3) will be manufactured in India. This will be the company’s first true flagship device, positioning itself to compete directly with top-tier smartphones while strengthening its alignment with the Indian government’s ‘Make in India’ initiative.

Strengthening the India Connection

The Nothing Phone (3) will be assembled at the company’s production facility in Chennai, Tamil Nadu. Currently, this facility employs over 500 people, with a noteworthy 95% female workforce. This localization effort is expected to streamline supply chain operations, reduce delivery timelines, and enhance market responsiveness.

“India has been an important market for us ever since the very beginning of Nothing,” said Akis Evangelidis, Co-Founder and India President of Nothing. “Phone (3) marks a major milestone: our first true flagship, delivering the very best of Nothing. We can’t wait for our Indian users to experience it.”

Designed in London, Built in India

Staying true to its roots, the Phone (3) continues to be designed at Nothing’s global headquarters in London, but its entire manufacturing process will take place in India. The decision supports the government’s push for local manufacturing and reflects the company’s growing faith in India’s tech and production ecosystem.

Enhanced Customer Support Network

Nothing is also ramping up its after-sales service infrastructure. The brand currently operates:

5 exclusive service centres in Bengaluru, Mumbai, Delhi, Chennai, and Hyderabad

330+ authorized service points

20+ priority service desks for faster assistance

This support network is expected to expand further as the brand’s user base in India continues to grow.

Retail Footprint and Sales Success

Over the past year, Nothing has aggressively expanded its offline retail presence — scaling up from 2,000 to 10,000 retail outlets. The brand has already surpassed 10 million device sales globally across its smartphones, audio wearables, and accessories, including those under the CMF by Nothing sub-brand.

The company’s cumulative revenue has also crossed $1 billion, a strong indicator of its success in a short span of time.

Conclusion

With the Nothing Phone (3) poised to be the company’s most advanced offering yet, the decision to manufacture it entirely in India signals a strategic shift toward deeper local integration. From enhanced retail presence to robust after-sales service and full-scale local production, Nothing is positioning itself as a serious player in India’s competitive smartphone market.