Qualcomm and Croma have opened India’s first Snapdragon Experience Zone at the Croma Juhu, Mumbai store. This is Qualcomm’s first such exclusive partnership with an omnichannel electronics retailer with a view to offering consumers an end-to-end experience of Snapdragon-powered devices.

Key Highlights

India’s first Snapdragon Experience Zone opened at Croma’s Juhu, Mumbai store.

Features a range of Snapdragon-powered devices, such as smartphones, laptops, wearables, and hearables.

Customer hands-on experience enabling them to test on-device AI features.

Expansion to take the Snapdragon Experience Zone to other Croma stores throughout India.

Snapdragon Experience Zone Features

Snapdragon Experience Zone is intended to highlight the abilities of Qualcomm’s Snapdragon ecosystem through multiple product categories. People who visit the zone will be in a position to discover and experiment with:

Qualcomm Snapdragon-powered smartphones with more advanced AI-boosted performance.

PCs and laptops offering next-generation processing power and performance.

Smart connectivity and seamless usability-optimized wearables and hearables.

With trained personnel on hand to assist consumers, the area will help raise awareness of on-device AI technology and its practical uses, for example, better photography, battery management, and richer user interactions.

Vision for Expansion

After the launch in Mumbai, Qualcomm and Croma will be taking the Snapdragon Experience Zone to other Croma stores in India. This will enable a wider audience to experience and familiarize themselves with the new developments in AI-based technology.

Leadership Statements

Infiniti Retail Ltd (Croma) CEO Shibashish Roy was thrilled about the partnership, saying:

“The in-store experience for our Juhu store will not just allow customers to behold and touch the might of on-device AI, but also grasp what can be achieved through AI for them.”

Savi Soin, Senior Vice President and India President of Qualcomm Technologies, emphasized:

“We are excited to partner with Croma to launch the Snapdragon Experience Zone. Our goal is to make advanced AI technology accessible and tangible for everyone, starting in Mumbai and soon across India.”

Conclusion

With this rollout, Qualcomm is set to bring advanced Snapdragon technology within easier reach of Indian consumers, enabling them to discover and experience in-device AI innovation for themselves. As Qualcomm and Croma broaden the effort, even more users throughout India will be able to benefit from Snapdragon-enabled smart devices, changing the way technology touches lives.