The Indian tablet market has witnessed an extraordinary growth of 128.8% year-over-year (YoY) in Q2 2024, according to a recent IDC report. A total of 1.84 million units were shipped during this period, marking a significant recovery and expansion. This surge includes both detachable and slate tablets, reflecting widespread demand across various segments.

@IDC

Key Points:

Market Growth: 128.8% YoY increase in Q2 2024 with 1.84 million units shipped.

Samsung’s Dominance: Samsung leads with a 48.7% market share.

Commercial Segment: Growth of 279.7% YoY, driven by education sector growth of 455.1% YoY.

Consumer Segment: Increased by 27.5% YoY, supported by high vendor sell-in and e-tail summer sales.

Market Overview

The IDC report attributes this dramatic growth to factors such as the successful implementation of the Uttar Pradesh education initiative and the low base in the commercial segment during Q2 2023. The slate tablet market saw a remarkable 178.1% YoY growth, while the detachable tablet segment grew by 23.6% YoY. The consumer segment also performed strongly, with a 27.5% YoY increase fueled by robust demand during May’s e-tail summer sales.

The commercial segment, however, was the standout performer, growing by an impressive 279.7% YoY. This growth was primarily driven by the education sector, which experienced a staggering 455.1% YoY increase, along with a 52.5% YoY growth in the enterprise segment.

Leading Players in the Market

Samsung:

Market Share: 48.7% in Q2 2024.

Strengths: Dominated both commercial and consumer segments, with shares of 54.1% and 38%, respectively.

Key Factors: Strong presence in public-sector education projects and an aggressive push in online sales.

Acer Group:

Market Share: 23.6% in Q2 2024.

Strengths: Focused on the commercial segment, achieving a 35.5% share with key education projects.

Apple:

Market Share: 9.5% in Q2 2024.

Strengths: Consistent performance in both commercial and consumer segments, with YoY growth of 9.8% and 13.2%, respectively.

Key Factors: Growth driven by new product launches and price cuts on older models.

Lenovo:

Market Share: 6.9% in Q2 2024.

Strengths: Significant growth in the consumer segment at 46.4% YoY.

Challenges: Overall market share declined by 2.8% YoY.

Xiaomi:

Market Share: 4.7% in Q2 2024.

Strengths: Rapid growth with an 85.8% YoY increase.

Key Factors: Strong performance in the consumer segment, securing a 14.1% share by targeting the entry-level market.

Conclusion

The Indian tablet market’s robust performance in Q2 2024 highlights the growing demand across various segments, particularly in education and consumer sectors. Samsung’s leadership in the market, driven by strategic initiatives in public education and online sales, has solidified its dominance. As competition intensifies, other key players like Acer, Apple, Lenovo, and Xiaomi continue to make significant strides, each with their own unique strategies. The market is poised for continued growth, with education remaining a crucial driver of commercial expansion.