India’s Smartphone Market Experiences Its First-Ever Q1 Shipment Decline of 20% YoY

India's Smartphone Market Experiences Its First-Ever Q1 Shipment Decline of 20% YoY - Before You Take
Facebook
Twitter
LinkedIn
WhatsApp
Telegram
ADVERTISEMENT

 

India’s smartphone market, the second-largest in the world, has experienced its first-ever decline in Q1 shipments by 20% YoY, according to a report. The main reason cited for the decline is uneven demand difficulties caused by the economic situation towards the end of Q4 2022. Canalys research also suggests that cell phone sales channels remain vulnerable to stock development.

 

Analysts believe that this decline in shipments is temporary and the long-term prospects of the Indian smartphone market remain positive. Major brands continue to invest in India, in line with the government’s vision and shifting consumer behavior. They are focusing on improving retail, manufacturing, local sourcing, and R&D to solidify their long-term position in the market.

 

Samsung Maintains Top Position

Despite the decline, Samsung remains the top brand in the Indian smartphone market, with a 21% market share in Q1 2023, shipping 6.3 million units. Oppo surpassed Vivo and Xiaomi to take the second position, shipping 5.5 million units. Vivo came in third with 5.4 million shipments, owing to its strong offline channels. Xiaomi fell to fourth place with 5 million shipments, while Realme took fifth place, shipping 2.9 million units due to a muted online channel.

 

Samsung’s success in the Indian market is attributed to its ability to place fast-moving models effectively in the offline market. The brand’s new, 5G-capable A-series was the focus of this quarter. Meanwhile, Apple is also making a move in the Indian market with the launch of new offline stores that are staffed by expert workers. This move is expected to further enhance the brand’s image and position in the market.

 

Balancing Channel Contributions

Canalys Analyst Sanyam Chaurasia emphasizes that brands must balance channel contributions to maintain stable business operations and share. Brands with productive channel management have shown to be stronger to market unpredictability. Vendors have shown stability even during market downturns by cultivating primary retail channels. The increasing contributions from high-price band models have encouraged vendors to focus on strengthening their offline channels.

 

In conclusion, the Indian smartphone market’s Q1 decline is a temporary setback, and long-term prospects for the market remain positive. Brands are investing in India and focusing on strengthening their retail, manufacturing, local sourcing, and R&D to solidify their position in the market. Balancing channel contributions is also essential for stable business operations and share.

We will be happy to hear your thoughts

Leave a reply

Also, Read

Latest News

ADVERTISEMENT
Deal of the Day
ADVERTISEMENT

Related or Latest Posts

ADVERTISEMENT
Deal of the Day
ADVERTISEMENT

Mobiles | Tablets

ADVERTISEMENT

Laptops | Desktops | Monitors

ADVERTISEMENT

Smartwatches | Smart Rings | TWS Earbuds

ADVERTISEMENT

Latest Electric Vehicles News

ADVERTISEMENT

Televisions | TV Sticks | Projectors

ADVERTISEMENT

Speakers | Soundbars | Headphones | keyboards | Mouse

ADVERTISEMENT

Power Banks | Wireless Chargers | Trimmer

ADVERTISEMENT

Air Fryers | Electric Kettles & Heaters | Vacuum Cleaners

ADVERTISEMENT

Refrigerators | Microwave Ovens | Water Purifier

ADVERTISEMENT

Cameras | Drones

ADVERTISEMENT

IT Industry | Business News

ADVERTISEMENT

Latest Space News & Updates

ADVERTISEMENT

Latest OTT Releases

ADVERTISEMENT

New Launches | Informative News | Software Updates

ADVERTISEMENT

Events News | Tech Reviews | Offer Sale | Web Stories

ADVERTISEMENT

Telecom News | Sports News

ADVERTISEMENT

Latest Gaming News & Updates

ADVERTISEMENT

3D Printers | AR VR Headsets News

Before You Take
Logo
Register New Account
Reset Password
Compare items
  • Total (0)
Compare