Meta, the technology giant, has unveiled its latest addition to the virtual reality landscape with the Quest 3 VR headset. Set to hit the market later this year, the Quest 3 boasts improved performance and a slimmed-down design. With a starting price of $500, Meta CEO Mark Zuckerberg took to Instagram to announce the upcoming release and described it as the company’s “most powerful headset yet.”

Zuckerberg emphasized that the Quest 3 will provide users with an unparalleled wireless experience in both mixed and virtual reality. While details about the headset are still under wraps, Meta has promised to reveal more information during the annual Meta Connect developers conference scheduled for September 27.

In addition to the Quest 3, Meta also announced a price drop for the current Quest 2 headsets. The starting price will be reduced to $300, making it more accessible to a wider audience. This move demonstrates Meta’s commitment to advancing virtual reality technology and its dedication to building a future where the metaverse becomes an integral part of online experiences.

Meanwhile, all eyes are on Apple as the tech giant is expected to unveil its own VR or augmented reality (AR) headgear at the Worldwide Developers Conference. Anticipation is high, with programmers and software companies eagerly awaiting the opportunity to develop content for Apple’s offering. Initial reports suggest that Apple’s product will have a sleek design resembling designer glasses, but some insiders have indicated that it may be bulkier than anticipated.

Analysts believe that Apple’s strategy involves getting the early adopters and developers on board to pave the way for more innovative mixed-reality headsets in the future. The VR and AR industry is entering an exciting phase of growth, with both Meta and Apple vying for dominance in this rapidly evolving market.

As the competition heats up, consumers can look forward to a new era of immersive experiences and groundbreaking technologies that will reshape the way we interact with digital content. Stay tuned for more updates on Meta’s Quest 3 and Apple’s foray into the world of virtual and augmented reality.