Last week, tech enthusiasts and consumers eagerly embraced the announcement by Nothing’s CEO, Carl Pei, regarding the birth of the company’s first sub-brand, CMF. With great anticipation, Pei also revealed that the maiden offerings under the CMF banner, including a smartwatch and earbuds, are poised to grace the market later this year.

As excitement builds, it appears that the launch of these innovative products might be closer than expected, as both the smartwatch and earbuds have reportedly received certification from India’s Bureau of Indian Standards (BIS).

Renowned tipster Sudhanshu Ambhore’s tweet has brought these developments to the forefront, showcasing the BIS’s stamp of approval for two intriguing CMF products. These products, distinguished by their model numbers B163 and D395, are speculated to be a pair of cutting-edge true wireless earbuds and a sleek smartwatch, respectively.

CMF BY NOTHING will launch at least 2 products in India: TWS and a Smartwatch

They have been approved by BIS ✅ pic.twitter.com/r75l9f4ooq

— Sudhanshu Ambhore (@Sudhanshu1414) August 7, 2023

While the BIS certification highlights India’s potential to be among the first markets to receive the inaugural CMF products, it leaves enthusiasts worldwide eagerly speculating about the global rollout strategy for these compelling offerings.

Despite the current veil of secrecy shrouding the specifications and features of the CMF smartwatch and earbuds, aficionados of cutting-edge technology remain hopeful that Nothing will soon unveil a more comprehensive insight into these exciting innovations.

Diving Deeper into CMF by Nothing For those who may be unfamiliar with the concept, CMF is an acronym that stands for Colours, Materials, and Finish. As Pei himself has outlined, the CMF sub-brand will be steered by a dedicated team whose focus is squarely on delivering affordably-priced products.

These offerings will be characterized not only by their accessible price points but also by their clean, timeless design aesthetics—a refreshing departure from the norm in their respective market segments. With this unique approach, CMF is set to offer consumers an opportunity to immerse themselves in the distinct world of Nothing’s technology ecosystem.

However, the emergence of CMF as a sub-brand doesn’t signify a shift away from Nothing’s original ethos. The parent brand, Nothing, will continue its trajectory of launching premium products that fuse cutting-edge technology with sophisticated design, catering to discerning consumers who seek the pinnacle of innovation.

As the anticipation surrounding the launch of CMF’s smartwatch and earbuds continues to grow, tech enthusiasts and consumers alike eagerly await further details that will undoubtedly solidify these offerings as some of the most intriguing additions to the world of technology and lifestyle.