JioCinema, the official digital streaming partner of TATA IPL 2023, has achieved a remarkable milestone by garnering over 1,300 crore video views within the initial five weeks of the tournament. This translates to an impressive average of 60 minutes spent per viewer per match, highlighting the immense popularity of the cricket extravaganza.
Anil Jayaraj, the CEO of Viacom18 Sports, expressed his satisfaction with the exponential growth of JioCinema, stating, “JioCinema continues to thrive week after week, driven by clear evidence of consumers’ overwhelming preference for experiencing the TATA IPL digitally.” The company noted that the number of viewers accessing TATA IPL 2023 on connected TV surpassed that of HD TV, underlining the growing significance of digital platforms in delivering sports content.
Jayaraj further emphasized the success of JioCinema’s opening weekend, attributing it to the compelling cricket action and the platform’s robust infrastructure. He expressed gratitude towards sponsors, advertisers, and partners for their unwavering support in enhancing every fan’s TATA IPL viewing experience.
JioCinema’s Peak Viewing Moments
JioCinema witnessed its peak viewership during the thrilling encounter between Royal Challengers Bangalore and Chennai Super Kings. A staggering 2.4 crore viewers tuned in during the last over of the second innings when RCB needed 17 runs off 6 balls.
Another significant milestone occurred on April 12 when JioCinema recorded 22.3 million (2.23 crore) concurrent viewers during the match between Chennai Super Kings and Rajasthan Royals.
IPL 2023: Multilingual Commentary and Immersive Features
IPL 2023 offers commentary in multiple languages, catering to diverse audiences. Languages such as Bhojpuri, Punjabi, Marathi, and Gujarati are available for fans to enjoy the matches in their preferred regional dialects. To enhance the viewing experience, the JioCinema app provides a 360-degree viewing feature, allowing fans to immerse themselves in the action digitally. Additionally, the app offers digital-only features such as multi-cam, 4K resolution, and Hype Mode, enabling fans to engage more actively.
JioCinema’s Collaboration with HBO
In a significant development, Reliance’s Viacom18 entered into a partnership with Warner Bros Discovery last month. The collaboration aims to bring popular HBO shows, including Game of Thrones and the recently launched The Last of Us, to JioCinema from Disney Hotstar in India. This deal will enable JioCinema users to access Warner Bros’ compelling HBO content through the app, expanding the range of entertainment options available to subscribers.
JioCinema’s exceptional performance during the first five weeks of TATA IPL 2023 demonstrates the increasing shift towards digital platforms for consuming live sports and entertainment content. With its impressive viewership numbers and commitment to enhancing the fan experience, JioCinema continues to establish itself as a leading destination for digital sports streaming in India.
