India’s largest multiplex chain, PVR Inox, is offering customers a unique opportunity to purchase a 30-minute trailer screening for just Rs 1. The show features ten upcoming trailers from Bollywood, Hollywood, and other regions. The aim of this innovative approach is to encourage movie lovers to plan their summer movie dates in advance while reigniting their passion for the big screen experience.
What is the offer?
For just one rupee, customers can watch ten trailers in a 30-minute screening show. This unique feature is designed to offer “snackable content” and prompt customers to plan their future movie dates. This new feature is intended to help increase advance bookings for films released during the crucial summer season.
Where and when can you watch it?
The new Trailer Show is being screened at PVR and INOX multiplexes throughout India (excluding cost-managed markets in South India) beginning on April 7. The show has been receiving an excellent response from audiences on weekends, ranging from 50 to 100 percent full. The company has reported that around 35,000-40,000 individuals have proactively participated in these shows since the launch.
What films will be showcased?
During this 30-minute screening, PVR Inox will showcase upcoming films from Bollywood, Hollywood, and other regions. Kisi Ka Bhai Kisi Ki Jaan, starring Salman Khan, and Ponniyin Selvan, Section 2 featuring Aishwarya Rai Bachchan and Vikram, and Jawan featuring Shah Rukh Khan are some of the films scheduled for release in May and June.
How to purchase tickets?
Tickets can be purchased online via the PVR and INOX app or website or in person at the box office. To purchase tickets online, customers can visit the PVR or INOX websites or download their mobile apps, choose the movie and showtime, select their preferred seats, enter their personal and payment information, and receive a confirmation of their ticket.
Why is it being offered at such a low price?
According to Gautam Dutta, Co-Chief, PVR INOX, customers typically come to the movies to watch a film and only get to watch four film trailers. The company is charging just Rs 1 to gain insight and make it a ticketed event, which will benefit both high-budget and low-budget films. The company believes this will have a significant positive impact on their footfalls over the next few months.
Conclusion
PVR Inox’s innovative approach to offering a 30-minute trailer screening for just Rs 1 is designed to help movie lovers plan their future movie dates in advance while also reigniting their passion for the big screen experience. This unique feature is expected to benefit both high-budget and low-budget films and will have a positive impact on footfalls in the coming months.
