URBAN, a popular name in the Indian wearable market, has launched its latest smartwatch—URBAN Genesis. After the recent debut of its HX30 Wireless ANC over-ear headphones, the brand is now expanding its smart wearable portfolio with a feature-rich, stylish smartwatch that offers Bluetooth calling, AMOLED display, and comprehensive health tracking features. Designed for urban lifestyles, the Genesis aims to deliver a premium experience at an affordable price.

Key Highlights

1.45-inch Super AMOLED display with always-on functionality

Bluetooth calling with in-built mic and dial pad

Health monitoring features: Heart rate, SpO2, BP & sleep tracking

IP68-certified for dust and water resistance

Up to 7 days of battery life

Launch Price: ₹3,999

Premium Design with Functional Hardware

The URBAN Genesis smartwatch sports a 1.45-inch round Super AMOLED display, offering vibrant colors and sharp visuals even in bright sunlight. The watch includes an always-on display mode for quick glanceability and supports customizable watch faces for a personalized experience. Housed in a metallic stainless-steel frame, the watch exudes a premium look and feel, complemented by a rotating crown and functional side button for intuitive navigation.

Bluetooth Calling with Smart Controls

One of the standout features of the Genesis is Bluetooth calling support. The smartwatch is equipped with Bluetooth v5.3, an in-built microphone, and a quick-access dial pad, allowing users to answer, reject, or initiate calls directly from their wrist. This makes it a convenient accessory for busy professionals or fitness enthusiasts who prefer to leave their phone in their pocket or bag.

Comprehensive Health & Fitness Monitoring

The URBAN Genesis offers an array of health tracking features, including:

Real-time heart rate monitoring

SpO2 (blood oxygen) measurement

Blood pressure tracking

Sleep pattern analysis

Additionally, it includes multiple sports modes such as walking, running, cycling, and skipping, making it suitable for diverse fitness routines.

Smart Features and IP68 Durability

In addition to fitness and calling features, the smartwatch supports voice assistant integration, smart notifications, remote camera control, and music playback controls. The device is IP68 rated, making it dustproof and water-resistant, ideal for both indoor and outdoor usage.

Battery Life and Compatibility

URBAN claims the Genesis can deliver up to 7 days of battery life on a single charge, depending on usage patterns. This makes it a reliable companion for users who prefer less frequent charging.

Pricing and Availability

The URBAN Genesis smartwatch is now available at a launch price of ₹3,999. Customers can purchase it from:

The official URBAN website

Amazon

Flipkart

Selected offline retail partners across India

Conclusion

The URBAN Genesis is a well-rounded smartwatch that combines style, functionality, and affordability. With its vibrant AMOLED screen, Bluetooth calling, robust health tracking, and premium metal build, it’s a compelling choice in the sub-₹4,000 category for Indian consumers looking to upgrade their wearable experience without breaking the bank.