Sony Launches BRAVIA 7 Series in India: 55″, 65″, and 75″ 4K Mini LED TVs with Cutting-Edge Features and Pricing Details

Sony India has unveiled its new BRAVIA 7 series, featuring advanced technologies and innovative design for an enhanced viewing experience. The series includes 55″, 65″, and 75″ 4K Mini LED TVs, all equipped with the Next Gen Cognitive Processor XR for superior picture quality.

Sony India Bravia 7 Series - Before You Take

Key Features and Specifications

Design and Display

The BRAVIA 7 series boasts a sleek One Slate design, integrating the screen and bezel to minimize distractions. Available in Dark Silver with a Vibration finish and an underlay stand, these TVs are both stylish and functional. The series includes:

Screen Sizes: 55″, 65″, and 75″

Display: Mini LED (QLED) 4K (3840 x 2160) with 120Hz refresh rate, Local Dimming, and 4K Upscaling

Processor: XR Cognitive Processor for precise scene recognition and enhanced picture quality

Color and Contrast Enhancement

The BRAVIA 7 series delivers vibrant and lifelike colors with technologies such as:

XR TRILUMINOS PRO and Live Colour Technology for a wider color gamut

XR Backlight Master Drive and XR Contrast Booster 20 for deep blacks and bright whites

Dynamic Contrast Enhancer for optimized contrast levels

Clarity and Motion

For sharp and clear visuals, the TVs feature:

XR Clear Image technology

XR Motion Clarity for smooth motion during fast-paced scenes

Auto Mode for automatic adjustment based on content

HDR and Calibrated Modes

The series supports multiple HDR formats and calibrated modes:

HDR10, HLG, and Dolby Vision

Studio Calibrated modes including Netflix and SONY Pictures Core

IMAX Enhanced certification for cinematic visuals

Picture Modes: Vivid, Standard, Cinema, Professional, Calm, Photo, and several gaming-specific modes

Audio and Smart Features

The BRAVIA 7 series is equipped with advanced audio technologies:

Sound: 10W + 10W + 10W + 10W configuration with Full Range (Bass Reflex) speakers and Tweeters

Audio Technologies: Dolby Audio, Dolby Atmos, DTS, XR Sound Positioning, XR Surround, and Voice Zoom 3 for clear dialogue

BRAVIA CAM: For personalized settings and video calls

Gaming and Connectivity

For gamers, the series offers:

Auto HDR Tone Mapping

Game Mode integration with PlayStation 5

4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM)

Connectivity options include:

Operating System: Android TV with Google TV interface

Storage: 32GB internal storage

I/O Ports: Ethernet Input, RF, Digital out, 2x USB, 4x HDMI (including HDMI 2.1 and eARC)

Connectivity: Wi-Fi and Bluetooth 5.3

Pricing and Availability

The Sony BRAVIA 7 series TVs are priced as follows:

55″ (K-55XR70): Rs. 1,82,990

65″ (K-65XR70): Rs. 2,29,990

75″ (K-75XR70): Pricing to be announced

Conclusion

Sony’s BRAVIA 7 series combines cutting-edge technology with innovative design to deliver an unparalleled viewing experience. With features like the Next Gen Cognitive Processor XR, IMAX Enhanced certification, and dedicated gaming modes, these TVs are set to redefine home entertainment in India.