Sony, a global tech giant, has set its sights on further establishing its presence in India – a massive market that has garnered attention from technology companies worldwide. With an annual sale of around 30 million TVs and a 5% market share in India, Sony is keenly aware of the potential this market holds. In line with its expansion strategy, the company has introduced a lineup of 13 new Bravia TV models, namely the BZ40L, BZ35L, and BZ30L series. Let’s delve into the details of these offerings.
Sony’s Bravia TV Expansion in India
Catering to businesses and spaces where superior picture quality, dependable performance, and broad compatibility are paramount, Sony’s new Bravia BZ40L, BZ35L, and BZ30L series encompasses a variety of versions tailored to diverse needs. These TV models span a range of sizes, from 43 inches to 85 inches, ensuring a fit for various viewing environments.
The Unique Edge: BZ40L Series
Notably, the BZ40L series stands out due to its distinctive screen design, setting it apart from its counterparts. Equipped with a special Deep Black Non-Glare Coating, the BZ40L screens boast reduced glare and enhanced visibility. This coating not only minimizes screen reflections but also maintains the ability to display deep black hues and high contrasts with remarkable clarity.
Pricing and Availability
The new Bravia TV models are set to launch on August 25, 2023, offering an array of options with varying price points to suit different budgets and requirements:
| Model | Best Buy (INR) | Availability Date |
|---|---|---|
| FW-85BZ40L | 700,000 | 25th August |
| FW-75BZ40L | 500,000 | 25th August |
| FW-65BZ40L | 300,000 | 25th August |
| FW-55BZ40L | 225,000 | 25th August |
| FW-75BZ35L | 450,000 | 25th August |
| FW-65BZ35L | 250,000 | 25th August |
| FW-55BZ35L | 200,000 | 25th August |
| FW-85BZ30L | 500,000 | 25th August |
| FW-75BZ30L | 350,000 | 25th August |
| FW-65BZ30L | 200,000 | 25th August |
| FW-55BZ30L | 150,000 | 25th August |
| FW-50BZ30L | 125,000 | 25th August |
| FW-43BZ30L | 100,000 | 25th August |
Emphasis on Sustainability and User-Friendly Features
Each of the 13 models places a strong emphasis on sustainability, incorporating features such as the use of recycled plastic and reduced ink on packaging for minimized waste. The addition of an ECO Dashboard enables users to monitor power consumption, contributing to more eco-conscious usage. User convenience is also at the forefront, with features like 24/7 operation, easy setup, screen mirroring, and a uniform design across all models.
Flexibility and Integration
Installation is made flexible, with the option to use multiple screens together. Notably, the BZ40L and BZ35L models offer ample storage space, and all models are equipped with a new mounting kit designed for ease. A consistent structural design across the models simplifies the process of selecting between varying brightness levels without necessitating changes to your installation plans.
Integration Through Sony’s Partner Network
The new professional displays are set to integrate seamlessly with Sony’s Partner Network, enhancing integration possibilities across sectors such as corporate, education, transportation, and retail. This move reinforces Sony’s commitment to providing comprehensive solutions that cater to a wide range of applications and industries.
