Elon Musk, the CEO of Tesla and SpaceX, has confirmed that Linda Yaccarino will be the new CEO of Twitter. Musk stated that Yaccarino would primarily focus on business operations while he would concentrate on product design and new technology. The announcement comes after Musk’s acquisition of Twitter last year, which led to the firing of the previous CEO, Parag Agarwal.
Yaccarino’s Role at Twitter
Musk tweeted on Friday, announcing Yaccarino’s appointment, and stated that she would join officially as Twitter CEO in six weeks’ time. Musk also revealed that Yaccarino’s primary focus would be on business operations while he would concentrate on product design and new technology. Musk tweeted that he was “looking forward to working with Linda to transform this platform into X, the everything app.”
Who is Linda Yaccarino?
Yaccarino is a notable figure in the media industry, having been with NBCUniversal for over 20 years and has held various leadership positions. Currently, she is responsible for all of NBCUniversal’s global advertising and partnerships businesses. Yaccarino will be the first female CEO of Twitter and the first to come from a non-tech background, unlike previous ex-Twitter CEOs.
Musk’s Transition at Twitter
Earlier this year, Musk announced that Twitter would get a new CEO by the end of the year, and he would step down. On Thursday, the Twitter boss revealed that he had hired the new Twitter CEO, who would join the company in a few weeks. Musk also tweeted that he would transition to being executive chairman and CTO, overseeing product, software, and sysops. However, Musk’s statement indicates that he is not willing to give away all his power to the new Twitter CEO.
Final Thoughts
With Yaccarino’s appointment, Twitter is taking an interesting turn. Yaccarino has significant experience in the media industry, which will be beneficial to Twitter. Her appointment will bring new ideas and strategies to the table that could transform the platform into something more significant than a social media app. Musk and Yaccarino will be working together to make Twitter into “X, the everything app.” Only time will tell what this new direction means for Twitter and its users.
