Cricket enthusiasts in India can rejoice as JioCinema has acquired the digital rights to live-stream the much-awaited India vs West Indies bilateral series. Following the successful broadcasting of the Indian Premier League (IPL) on its platform, Jio Cinema is all set to captivate viewers with another exhilarating cricketing extravaganza. Let’s delve into the details of this exciting development.
Jio Cinema Wins Digital Streaming Rights
After its remarkable success with the IPL 2023, Jio Cinema has clinched the digital rights to stream the month-long India vs West Indies series. The series, comprising two Tests, three ODIs, and five T20Is, is scheduled to take place from July to August.
Watch in Your Preferred Language
Jio Cinema aims to cater to a diverse audience by offering the series in seven different languages. Cricket fans can enjoy the thrilling action in English, Hindi, Bhojpuri, Punjabi, Tamil, Telugu, and Kannada, ensuring a personalized viewing experience for all.
A Triumph for JioCinema
Continuing the momentum from the record-breaking TATA IPL 2023, Jio Cinema aims to provide viewers with an unparalleled presentation of the bilateral series. The availability of the India Tour of West Indies in seven languages marks an innovative approach to cricket broadcasting, enhancing the overall viewing experience for fans.
Hursh Shrivastava, Head of Strategy, Partnerships & Acquisitions at Viacom18, expressed his enthusiasm, stating, “We will push forward and give our viewers a top-notch presentation with the India Tour of the West Indies 2023.”
India vs West Indies Series Details
Cricket West Indies (CWI) recently unveiled the venues and match schedule for the highly anticipated series between India and West Indies. The action-packed tour will kick off with the first Test in Dominica, scheduled from July 12 to July 16.
The series features two Test matches that form part of the 2023–25 ICC World Test Championship (WTC) cycle. The second Test, set to be held at Trinidad’s Queen’s Park Oval from July 20 to 24, will mark the momentous 100th Test match between the two cricketing powerhouses.
On August 1, the Brian Lara Cricket Academy in Trinidad will host the inaugural men’s ODI between India and West Indies. Additionally, two thrilling T20 matches will take place in Florida, USA, adding a global flavor to the series.
JioCinema vs Disney+ Hotstar: The Battle for Digital Rights
The battle for digital streaming rights of sporting events in India has intensified, with Jio Cinema and Disney+ Hotstar vying for supremacy. Cricket holds immense popularity in the country, and the streaming platform that secures these rights holds significant influence.
Previously, Disney+ Hotstar possessed the digital rights to stream the IPL. However, Jio Cinema, operated by Mukesh Ambani’s Viacom18, secured the rights after a massive $2.9 billion investment, subsequently offering IPL matches for free on its streaming service.
In a bid to capture a larger audience, Hotstar removed its paywall and allowed all mobile phone users to watch cricket competitions such as the Asia Cup and the ICC Men’s Cricket World Cup for free. The decision came after Jio Cinema’s monumental success with the IPL, attracting a staggering 1.47 billion digital views during the tournament’s opening weekend.
With India’s soaring internet consumption and an estimated 700 million users, the battle for viewership in the world’s most populous country is fiercer than ever. As Jio Cinema prepares to showcase the India vs West Indies series, cricket enthusiasts can look forward to an immersive and thrilling cricketing experience, right at their fingertips.
