Mango, the revered king of fruits, holds a special place in the hearts and palates of most Indians. As the scorching summer arrives, mangoes bring not only a refreshing burst of flavor but also a sense of nostalgia and delight. This love affair with mangoes was not only evident in households but also reflected in the digital realm, with grocery delivery apps witnessing a remarkable surge in mango sales.
Zepto, the popular 10-minute grocery app, witnessed an extraordinary Rs 25 crore worth of mango sales in the month of April alone, across the ten cities where its services are available.
Among the diverse array of mango varieties, three stood out as clear favorites among Indian consumers – Alphonso, Bainganpalli, and Kesar. Alphonso mangoes from the renowned Ratnagiri region stole the show in the bustling markets of Mumbai, Bangalore, and Delhi. Known for their exceptional sweetness and luscious texture, Alphonso mangoes accounted for a significant 30% share of total mango sales on the Zepto platform.
Bainganpalli, a variety produced in the fertile lands of Andhra Pradesh, emerged as a popular choice among mango enthusiasts in the southern cities, capturing a remarkable 25% of sales. Meanwhile, the evergreen Kesar mango, known for its distinct aroma and rich flavor, secured the third spot with a significant 15% demand.
Srinibas Swain, Senior Vice President and Business Head for Zepto’s Fresh Category expressed his enthusiasm, stating, “Fresh fruits and vegetables are one of the fastest-growing and critical categories on Zepto, covering over 50% of shopper baskets. The remarkable response to mango sales reflects the deep-rooted love that Indians have for this delectable fruit.”
Zepto takes great pride in sourcing mangoes directly from approximately 1,000 trusted farmers across the country. Each mango variety has its own place of origin, ensuring that customers receive the finest and most authentic produce. Ratnagiri and Devgad regions are renowned for producing top-quality Alphonso mangoes, while Jalna and Junagarh take the lead in cultivating the aromatic Kesar variety.
Other regions like Anantapur, Chittoor, and Kolhapur contribute to the Badami variety, Pallakad supplies Lalbagh, Krishnagiri, and Ramnagar specializes in Totapuri, and Malihabad, Sahrangpur, Sitapur, and Meerut are known for Dasheri mangoes. Banaras and Balrampur regions make their mark with the beloved Chausa variety, while Malda represents the delectable Barasaat mango.
Zepto, founded in 2020 by Aadit Palicha and Kaivalya Vohra, has rapidly gained popularity as a leading quick-commerce company, offering doorstep delivery of groceries within a mere 10 minutes. With its valuation soaring to $900 million, Zepto has firmly established itself as a ‘soonicorn’ in the industry, earning recognition for its efficient and reliable services.
As the mango season continues to enthrall taste buds across the nation, Zepto remains the go-to destination for mango lovers, offering a wide range of delectable mango varieties sourced directly from trusted farmers across India. With the company’s commitment to freshness and quality, customers can indulge in the ultimate mango experience, relishing the flavors that define the essence of an Indian summer.
