ASUS Zenfone series, which has been a staple in the smartphone market since 2014, might be seeing its last iteration with the potential conclusion of the Zenfone lineup. Reports from Taiwanese media have indicated that the ASUS Zenfone 10 could mark the final chapter in this smartphone series due to a series of strategic changes within the company.
A Legacy in Transition
For almost a decade, ASUS has introduced various models under the Zenfone banner, catering to different market segments. However, recent organizational shifts within the company’s divisions, especially in its PC and mobile sectors, have triggered speculations that the Zenfone 10 could be the swan song of this beloved series.
Shifts in Company Strategy
As the technology landscape evolves, companies often reassess their strategies to stay competitive and efficient. In the case of ASUS, the company’s restructuring decisions have impacted its mobile division, including the Zenfone lineup. Earlier plans to expand the workforce in the mobile sector have been reevaluated, resulting in a redirection of resources and, unfortunately, workforce reductions.
Integration and Transformation
The changes in ASUS‘ organizational structure suggest a potential integration of the Zenfone team into other departments within the company or even a merger with the successful Republic of Gamers (ROG) team. This shift could be indicative of a broader transformation within the company’s focus and priorities.
Zenfone 10’s Last Stand
While ASUS’ decision to potentially halt the Zenfone series might disappoint loyal fans, the Zenfone 10 has made quite an impression. The smartphone packs powerful features such as the latest Snapdragon 8 Gen 2 chipset, a choice of substantial RAM options, and a robust 4300 mAh battery to keep up with modern demands. The device’s photography capabilities shine with a 50-megapixel primary camera and a 13-megapixel ultrawide secondary camera.
A Display to Remember
One of the standout features of the Zenfone 10 is its 5.92-inch FHD+ panel boasting an impressive 144Hz refresh rate. This high refresh rate enhances the overall user experience, making interactions smoother and more fluid. The Zenfone 10’s compact body further adds to its appeal, catering to users who prefer smaller-sized flagship smartphones.
The Zenfone 10’s Future in India
While the Zenfone 10 has recently made its debut in the US, it is yet to reach the Indian market. The previous Zenfone flagship, the Zenfone 9, made its mark in India with a price tag of Rs 64,490. It featured a Snapdragon 8 Plus Gen 1 chipset, 8GB of RAM, 128GB of storage, and an OLED display with a compact form factor.
As the Zenfone 10 potentially marks the end of an era for the Zenfone series, it’s worth appreciating the impact these smartphones have had on the market and the possibilities that ASUS’ strategic shifts might bring to its future endeavors.
