In a resolute move that brings relief to its fervent fan base and tech enthusiasts at large, Asus has definitively dispelled the rumors surrounding the potential shutdown of its Zenfone series in the foreseeable future. The company has passionately declared its unwavering commitment to producing smartphones within the Zenfone and ROG Phone lineups.
Discrediting the Shutdown Speculation
Amid recent speculations that the Zenfone series was approaching its twilight, Asus has taken a firm stance by issuing an official statement that refutes such claims. Contrary to reports that the Zenfone 10 might serve as the swan song for the series, Asus has categorically denied these allegations. The company has gone on record asserting that there are no intentions of discontinuing the Zenfone series. Furthermore, the report also highlights the continuation of both the Zenfone and ROG Phone series, the latter being specifically tailored for mobile gaming enthusiasts. The ROG Phone series, renowned for its superior specifications and design catering to avid gamers, remains a crucial focal point for the company’s future endeavors.
Asus’ Official Standpoint
In a strongly-worded official statement, Asus articulated its dedication to the smartphone business with two main product lines – the Zenfone and the ROG Phone. The company’s robust commitment to its customers and the smartphone industry as a whole is palpable in these assertions. The statement also references the company’s Q2 earnings call, underscoring the relevance of this commitment. With a sense of anticipation, Asus beckons the audience to anticipate its forthcoming 2024 product lineups, subtly negating the possibility of any new Zenfone release in the current year.
Prospects of Zenfone Series
While the fate of compact Android smartphones remains uncertain in the market, Asus’ decision to uphold the Zenfone series signifies its persistence in catering to this niche segment. Recognizing the potential challenges associated with smaller-sized phones in terms of sales figures and revenue, Asus’ resolution to continue this series reflects its unyielding dedication to serving its diverse consumer base. Though trends might shift toward larger screens, Asus’ affirmation to keep the Zenfone series alive underscores the company’s commitment to innovation and variety.
A Glimpse into Zenfone 10 Specifications
Among the notable accomplishments of the Zenfone series, the Zenfone 10 stands out with its impressive specifications. The device boasts a 5.9-inch AMOLED display featuring Full HD+ resolution, an elegant punch-hole cutout, and Gorilla Glass Victus protection. Its display prowess is further enhanced by a remarkable 144Hz refresh rate and HDR support, resulting in vivid visuals. Driven by Qualcomm’s Snapdragon 8 Gen 2 SoC, coupled with an Adreno 740 GPU, the Zenfone 10 offers robust processing power. The device is available with 8GB or 16GB of LPDDR5X RAM, and storage options include 128GB, 256GB, or 512GB of UFS 4.0 storage.
The Zenfone 10 is powered by Android 13 OS and adorned with ASUS ZenUI, promising a seamless user experience. Its camera capabilities are notable with a 50MP primary camera featuring an f/1.9 aperture and OIS, accompanied by a 13MP ultra-wide camera boasting a 120º viewing angle and f/2.2 aperture. On the front, a 32MP camera ensures impressive selfies.
Further enhancing its appeal, the Zenfone 10 includes a 3.5mm audio jack, dual stereo speakers enriched by Dirac HD Sound, and an IP68 rating for water and dust resistance. The device’s audio prowess is reinforced by the incorporation of 2 microphones with OZO Audio Noise Reduction Technology. The compact dimensions of 146.5×68.1×9.4mm house a 5,000mAh battery, complemented by 30W fast charging and 15W wireless charging capabilities.
Staying Connected and Charged
The Zenfone 10 ensures seamless connectivity with features like a dual-SIM card slot, support for 5G SA/NSA, and dual 4G VoLTE. Connectivity is further augmented through WiFi 802.11 be/ax/ac/a/b/g/n, Bluetooth v5.3, GPS, GLONASS, Galileo, BeiDou, NavIC, USB Type-C port, and NFC functionalities. This array of options empowers users to remain connected across various networks and platforms. The device’s battery prowess is a highlight, with a substantial 5,000mAh battery that supports both 30W fast charging and 15W wireless charging, promising an uninterrupted and hassle-free experience.
In conclusion, Asus‘ resolute decision to perpetuate the Zenfone series and the ROG Phone lineup affirms its commitment to delivering cutting-edge technology and versatile options to its diverse consumer base. The Zenfone 10, with its impressive specifications and features, is a testament to Asus‘ dedication to innovation and excellence in the realm of smartphones.
