HMD Global has unveiled the HMD Barbie Phone, a stylish flip phone designed to capture the essence of nostalgia while embracing the iconic Barbie aesthetic. Launching in select global markets, this phone brings a touch of classic design with modern features, making it a unique addition to the mobile market.

Key Points

Purchase: October 1, 2024, with pre-orders starting September 23.

Price: $129 (approximately Rs. 10,800).

Design: Classic flip phone with a Barbie-inspired all-pink aesthetic.

Display: 2.8-inch QVGA main display and a 1.77-inch cover screen that doubles as a mirror.

Special Features: Barbie-themed UI, “Hi Barbie” voice greeting, Malibu Snake game.

Battery: 1,450mAh removable battery with up to 9 hours of talk time.

Features

The HMD Barbie Phone is designed with a distinct Barbie theme, featuring an all-pink color scheme, including the body, battery, and charger. The phone comes in a jewelry box package with additional accessories like beaded lanyards, extra back covers, stickers, and gems. The flip phone design is both nostalgic and stylish, with the outer display also serving as a mirror.

Specifications

Display: 2.8-inch QVGA main screen, 1.77-inch QQVGA cover screen

Processor: Unisoc T107 SoC

RAM: 64MB

Storage: 128MB internal storage, expandable up to 32GB via MicroSD

Camera: 0.3-megapixel rear camera with LED flash

Operating System: S30+ OS with Barbie-themed UI

Battery: 1,450mAh removable battery, up to 9 hours talk time

Connectivity: 4G, Bluetooth 5.0, 3.5mm audio jack, USB Type-C port

Dimensions: 108.4 x 55.1 x 18.9mm (when flipped shut)

Weight: 123.5g

Pricing and Availability

The HMD Barbie Phone is priced at $129 in the U.S., approximately Rs. 10,800. It will be available for purchase from October 1, 2024, with pre-orders starting on September 23. The phone will be sold in a single “Power Pink” color variant through the HMD US website. Availability in other regions, including India, is yet to be confirmed.

Conclusion

The HMD Barbie Phone combines the charm of a classic flip phone with modern features, all wrapped in a vibrant Barbie theme. It’s a unique blend of nostalgia and functionality, appealing to both Barbie fans and those looking for a stylish, practical mobile device. With its affordable price point and thematic design, it stands out as a fun and fashionable option in the current market.