Honor, the renowned smartphone brand, is making a remarkable return to the Indian smartphone market after a three-year hiatus. With its much-anticipated mid-premium offering, the Honor 90 series, the brand is set to redefine the smartphone landscape once again. The flagship Honor 90, which was initially launched in China back in May alongside the Honor 90 Pro, has generated significant buzz, boasting a Snapdragon 7 Gen 1 SoC and an astounding 200MP primary camera.
Anticipated Pricing and Market Competition
As the Honor 90 series gears up to make its debut in India, speculations about its pricing have ignited conversations. While it was introduced in China with a starting price of approximately Rs. 29,000 for the 12GB + 256GB variant, the Indian pricing is estimated to hover around Rs. 35,000, as reported by The Mobile Indian. However, conflicting reports have surfaced, with IANS suggesting a possible price point of Rs. 45,000.
In a segment characterized by fierce competition, the Honor 90 will enter the ring with a formidable lineup of rivals including the OnePlus Nord 3 5G, iQOO Neo 7 Pro, Poco F5 5G, OnePlus 11R, Oppo Reno 10 Pro, and Nothing Phone (2). With such tough contenders, Honor’s offering will need to deliver a compelling package to capture the attention of discerning consumers.
Madhav Sheth’s Leadership and Strategic Partnership
Honor’s resurgence in the Indian market is under the astute leadership of former Realme CEO, Madhav Sheth. To further bolster its market presence, Honor has inked a strategic partnership with PSAV Global. Leveraging PSAV Global’s expansive distribution network spanning over 5,000 retailers across more than 100 cities, Honor aims to augment its reach and market penetration. This collaboration promises to provide enhanced distribution, marketing, and service solutions, contributing to Honor’s triumphant return to the Indian smartphone scene.
A Glimpse into the Honor 90 Series
The Honor 90 series introduces two compelling models: the Honor 90 and the Honor 90 Pro. Both models offer an immersive visual experience with their impressive 120Hz quad-curved OLED displays. The Honor 90 features a 6.7-inch FHD+ screen, while the Pro variant boasts a slightly larger 6.78-inch FHD+ display.
Under the hood, the devices pack different processors. The Honor 90 is powered by the Snapdragon 7 Gen 1, while the Pro variant takes it up a notch with the more potent Snapdragon 8+ Gen 1 processor. Both models share a standout feature—a jaw-dropping 200MP main camera that promises exceptional photography capabilities. Accompanying this powerful sensor is a 12MP ultra-wide camera, enhancing the device’s versatility.
Differentiating the Pro model is the inclusion of a 32MP telephoto camera, granting improved zoom capabilities. Moreover, both models come equipped with an impressive 50MP front camera, with the Pro version further enhancing selfies with a secondary 2MP front camera.
Elevating the user experience, both models house a substantial 5000mAh battery. The Honor 90 supports 66W fast charging, ensuring rapid replenishment of the battery’s juice. The Pro model, however, takes fast charging to new heights with a blazing 90W charging capability.
With a grand reentry led by Madhav Sheth and fortified by a strategic partnership, the Honor 90 series is poised to make waves in the Indian smartphone arena. With its innovative features, impressive camera capabilities, and competitive pricing, Honor aims to recapture the hearts of Indian consumers and carve a new niche in the market. As the anticipated mid-September launch approaches, enthusiasts eagerly await the unveiling of this mid-premium marvel that promises to redefine smartphone excellence.
