itel has officially launched its latest budget-friendly smartphone, the itel A90, in India. Priced competitively and packed with essential upgrades, the device strengthens itel’s presence in the entry-level smartphone market. It follows the recent launch of the itel A95 and A80, offering a reliable everyday smartphone experience for value-conscious consumers.

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Key Highlights:

Starts at just Rs 6,499

Features Android 14 Go Edition with itel OS 14

Large 6.6-inch HD+ IPS display with 90Hz refresh rate

5,000mAh battery with 10W charging

Available in Starlit Black and Space Titanium

itel A90: Price and Availability in India

The itel A90 is already up for grabs via offline and online retailers across India. Here’s a quick breakdown of pricing for different storage variants:

64GB Storage Variant: Rs 6,499

128GB Storage Variant: Rs 6,999

As a launch offer, buyers will also receive a 3-month complimentary JioSaavn Pro subscription.

The smartphone is available in two stylish finishes: Starlit Black and Space Titanium, catering to users who seek both function and form.

Design and Display

The itel A90 features a sleek body with IP54 dust and splash resistance, offering added durability for daily use. It also includes an anti-drop case in the box for extra protection.

On the front, the phone sports a 6.6-inch HD+ IPS Always-On Display, with:

90Hz refresh rate

720 x 1612 pixels resolution

480 nits peak brightness

90% screen-to-body ratio

Support for 16.7 million colors

This display setup ensures smoother scrolling and better visual output, especially for multimedia and casual gaming.

Performance and Software

Under the hood, the itel A90 is powered by the octa-core T7100 processor, delivering decent performance for daily tasks, app usage, and light multitasking.

In terms of memory:

4GB physical RAM

Up to 8GB of virtual RAM expansion

64GB or 128GB internal storage, expandable via microSD

The phone runs on Android 14 Go Edition with itel’s custom OS 14, optimized for smoother performance even on entry-level hardware.

Cameras: Simplicity with Smart Enhancements

The itel A90 keeps things simple yet functional with:

13MP rear camera for everyday photography

5MP front camera for selfies and video calls

The rear module supports AI enhancements, allowing users to get decent photos in good lighting conditions.

Battery and Charging

A key highlight of the itel A90 is its 5,000mAh battery, which can easily last a full day on moderate usage. The device supports:

10W charging

Power-saving features via Android Go optimization

Additional Features

Side-mounted fingerprint sensor for secure unlocking

DTS sound technology for richer audio output

Dynamic Bar notch with enhanced visual cues

Aivana 2.0 AI assistant for voice interaction

Sliding zoom button on the side for better camera control

How it Compares to the itel A80

The itel A90 brings a few tweaks compared to the earlier itel A80:

Refresh rate lowered from 120Hz to 90Hz, possibly to enhance battery efficiency

Upgraded chipset with the new T7100 SoC

Same battery capacity but improved software and design

Enhanced AI features and better sound output via DTS technology

Final Thoughts

The itel A90 stands out as a capable and well-rounded budget smartphone for users looking for essential features without stretching their wallets. With its combination of Android 14 Go, large display, durable build, and big battery, the itel A90 is a smart pick in the sub-Rs 7,000 segment.

It reflects itel’s commitment to making technology more accessible and practical for a wider audience across India.