Samsung is set to take a significant leap in the foldable smartphone market with plans to launch a tri-fold phone in 2025. This move reflects the company’s commitment to innovation and expanding user options, though it has ruled out the introduction of a more affordable Galaxy Z Fold variant. Let’s explore the key points surrounding this development.

Key Points

Tri-Fold Phone Launch: Samsung aims to unveil a tri-fold smartphone in 2025, featuring a screen that folds twice.

No Budget-Friendly Z Fold: The company has stated there are no plans for a cheaper Galaxy Z Fold, focusing instead on enhancing existing product options.

Components Ready: Suppliers for Samsung Display have reportedly developed parts for the tri-fold model, signaling readiness for commercialization.

Sales Challenges: Samsung Display faces lower demand for OLED panels due to underwhelming sales of the Galaxy Z Fold 6 and Z Flip 6.

Ambitious Shipments Target: Samsung plans to ship over 10 million foldable devices next year, up from an expected 5 million this year.

Upcoming Special Editions: The Galaxy Z Fold Special Edition will launch soon, offering a slimmer design compared to the existing foldable lineup.

Continuous Innovation: Discussions are ongoing for new flip-type products and the tri-fold model, showcasing Samsung’s commitment to the foldable market

The Context of Samsung’s Strategy

As a leading player in the foldable phone arena, Samsung is strategically focusing on expanding its product offerings without compromising on quality. A Samsung engineer confirmed that the brand prioritizes innovative products that enhance user experiences, rather than introducing a separate budget model to the Galaxy Z Fold lineup.

The Tri-Fold Phone

The upcoming Galaxy tri-fold phone is poised to capture consumer interest, featuring a unique design that allows the screen to fold twice. Reports from ZDNet Korea suggest that component suppliers are already prepared for commercialization, positioning Samsung to make a significant splash in the foldable market. The company has a history of innovation, having patented a tri-fold design and previously showcased prototypes at CES 2022.

Sales Dynamics and Market Outlook

Despite the excitement surrounding new devices, Samsung Display is facing challenges due to lower-than-expected sales of its current foldable models. An industry insider has projected a potential 10% decrease in sales for both existing and new foldable models. However, Samsung remains optimistic, targeting over 10 million unit shipments next year to rejuvenate demand.

Upcoming Innovations

In addition to the anticipated tri-fold phone, Samsung is preparing to release the Galaxy Z Fold Special Edition this month, which will feature a thinner and lighter design. The company is also exploring exclusive models for specific markets, such as the W25 and W25 Flip series, further demonstrating its commitment to innovation in the foldable sector.

Conclusion

Samsung’s vision for a tri-fold smartphone represents a bold move in the evolving landscape of mobile technology. While the company has no plans for a budget-friendly Galaxy Z Fold, it is dedicated to delivering high-quality, innovative products that cater to user preferences. With exciting developments on the horizon, Samsung is set to maintain its leadership in the foldable market, paving the way for a future of versatile and functional smartphones.