Samsung, a trailblazer in smartphone innovation, is set to redefine the landscape once again with its plan to introduce an affordable mid-range foldable device in 2024. The move aims to address the key barriers that have kept many enthusiasts at bay – the allure of foldable technology coupled with concerns about durability and, most significantly, the hefty price tag.
Samsung’s Ambitious Move: Samsung is set to launch an affordable mid-range foldable smartphone in 2024, targeting a broader consumer base by addressing both pricing and durability concerns.
Huawei Joins the Foldable Race: Huawei, another smartphone giant, is actively working on its own affordable foldable device, marking a collaborative effort to reshape the foldable smartphone market.
Lifeline for the Smartphone Market: TrendForce’s analysis report highlights the potential of foldable smartphones to act as a lifeline for the global smartphone market, which has been experiencing a decline.
Reducing Price Barriers: Both Samsung and Huawei are strategically focused on reducing price barriers, aiming to make foldables more accessible and attractive to a wider audience.
Competitive Pricing Strategies: Samsung’s mid-range foldable is speculated to be priced around USD 500, signaling a competitive pricing strategy to make foldable technology more affordable.
Industry-Wide Impact: The success of Samsung and Huawei’s affordable foldable could lead to a broader industry shift, with other manufacturers likely to follow suit, expanding the foldable market.
Recent Foldable Launches: The report notes that within the last three months, 13 new foldable devices have been launched, showcasing the industry’s commitment to this innovative form factor.
Potential Samsung Galaxy Z FE: Rumors suggest Samsung’s affordable foldable could be named Galaxy Z FE, aligning with the company’s strategy of offering affordable variants of premium products.
Form Factor Speculation: Whether the Galaxy Z FE adopts a flip-style or book-style form factor remains unknown, adding to the anticipation surrounding its launch.
Strategic Launch Timing: The affordable Galaxy Z FE is expected to launch after the Galaxy Z Flip 6 and Galaxy Z Fold 6, marking a strategic timing in 2024.
As the smartphone world eagerly anticipates the unveiling of these affordable foldables, Samsung and Huawei’s strategic moves promise to reshape the industry landscape, making foldable technology a reality for a broader audience. The dawn of 2024 could mark the beginning of a new era in smartphone innovation.
