LG, a renowned South Korean appliance giant, has unveiled its latest premium offering in the Indian home appliances market with the launch of the LG WashTower washing machine. This innovative appliance boasts a distinctive stacked vertical design and comes equipped with a convenient steam dryer.
LG WashTower Washing Machine: Elevating Your Laundry Experience
The LG WashTower is poised to redefine laundry routines, offering a range of features and a level of convenience that promises to impress. Here’s a closer look at what this premium washing machine brings to the table:
A Stacked Vertical Design with Front-Load Access:
One of the standout features of the LG WashTower is its unique stacked design. Unlike traditional washing machines, the WashTower boasts a vertical orientation and front-load doors. This innovative design provides several advantages, including space efficiency and easier access to both the washing and drying compartments.
Robust Motor Warranty:
When investing in a high-end appliance like the LG WashTower, durability and reliability are paramount. To ensure peace of mind for customers, LG offers an impressive 10-year warranty on the motor of the WashTower washing machine. This warranty underscores LG’s commitment to quality and long-lasting performance.
LG WashTower Washing Machine: Price and Availability in India
The LG WashTower is competitively priced at Rs 2,75,000 in India, reflecting its premium positioning in the market. Prospective buyers can acquire this cutting-edge washing machine through multiple channels, including LG’s official online store. Moreover, the LG WashTower is readily available at brick-and-mortar retail locations, including LG Exclusive Stores, and partner retail chains such as Reliance Digital and Croma. Customers can choose from two elegant color combinations – Green and Beige.
Key Features That Set the LG WashTower Apart
Compact and Space-Efficient Design: The LG WashTower exhibits a sleek unibody form factor with a premium metal finish. Its overall dimensions (600 mm x 1655 mm x 660 mm) have been thoughtfully engineered to make it an ideal fit for Indian households, even those with limited laundry space.
Fast Laundry Mode: With the LG WashTower, you can enjoy an expedited laundry experience. It offers a special mode that can complete a laundry cycle in just 39 minutes, perfect for when you need to refresh your clothes quickly.
Ample Capacity and Intelligent Synchronization: The washing compartment of the WashTower has a substantial 21kg capacity, while the dryer can accommodate up to 17kg of laundry. These two compartments can sync with each other to ensure consistent settings during both washing and drying cycles.
Diverse Washing Programs: LG’s WashTower doesn’t just offer basic washing cycles; it provides over six different washing programs tailored to various fabric types and cleaning requirements.
Silent Operation: Noise-free laundry is now a reality with the LG WashTower. Its innovative design minimizes vibrations and noise, allowing it to seamlessly integrate into any environment.
Allergy Care and AI-Powered Features: The LG WashTower is equipped with features designed to enhance the hygiene and care of your clothes. Its Allergy Care cycle ensures that your garments are free from house dust mites. Additionally, AI-powered functions enable the machine to automatically select the most suitable wash mode based on the fabric and load.
LG: A Trusted Leader in Home Appliances
LG is a globally recognized brand renowned for its wide range of home appliances, including television sets, air conditioning systems, washing machines, refrigerators, and more. In India, LG maintains a significant market presence, boasting a 29% market share in the washing machine segment. The company’s commitment to delivering premium offerings like the LG WashTower further solidifies its position in the market.
Noteworthy Growth and Contribution:
LG’s success extends beyond its product offerings. In India, the company achieved significant milestones in the fiscal year 2023, reporting revenue of Rs 20,112 crores. This impressive figure represents a remarkable 17% year-on-year growth and demonstrates LG’s enduring popularity and trust among Indian consumers. Additionally, the company recorded a profit of Rs 1345 crores during this period.
Local Manufacturing for Global Quality:
LG’s commitment to India goes beyond sales and extends to manufacturing. The company has established multiple manufacturing facilities across the country. In a recent development, LG initiated the production of side-by-side refrigerators at its Ranjangaon facility near Pune. Expanding local manufacturing capabilities aligns with LG’s strategic growth plans in India, further contributing to the nation’s economy and promoting the government’s ‘Make in India’ initiative.
Specifications
Design: Stacked vertical design with front-load doors
Dimensions: 600 mm x 1655 mm x 660 mm
Washing Capacity: 21kg
Drying Capacity: 17kg
Special Mode: 39-minute fast laundry cycle
Color Options: Green and Beige
Warranty: 10 years on the motor, one year on other parts
Pricing and Availability
The LG WashTower, priced at Rs 2,75,000, delivers a premium laundry experience. It is available for purchase through multiple channels, offering customers flexibility in acquiring this state-of-the-art washing machine. Customers can make their purchases through LG’s official online store or visit LG Exclusive Stores and partner retail chains like Reliance Digital and Croma. The LG WashTower is available in two sophisticated color combinations – Green and Beige.
