Samsung Dominates Global TV Market in 2024 with 28.3% Share and Strong QLED, OLED Growth

Samsung has once again solidified its position as the global leader in the TV market, marking its 19th consecutive year at the top. According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV industry in 2024. The company continues to dominate key segments, including premium and ultra-large TVs, while expanding its AI-powered features and digital art services.

Samsung’s Global TV Market Performance

Samsung has strengthened its presence in high-end and ultra-large TV categories, capturing nearly half of the global premium TV market.

Premium TVs ($2,500+ segment) – Samsung secured a 49.6% market share, further establishing itself as the leader in high-end televisions.

Ultra-large TVs (75-inch and above) – The company dominated this category with a 28.7% market share, reflecting strong consumer demand for bigger screens.

Samsung’s QLED and OLED TVs also saw significant success:

QLED TVs – Over 8.34 million units were sold, giving Samsung a 46.8% market share. The global QLED market surpassed 10% of total TV sales for the first time.

OLED TVs – Samsung sold 1.44 million units in 2024, securing a 27.3% market share. This represents a 42% year-over-year growth in unit sales and a 4.6% increase in market share, demonstrating strong demand for Samsung’s OLED offerings.

Innovation With Vision AI and Expanded Art Store

At CES 2025, Samsung introduced Vision AI, a new AI-powered technology designed to enhance user experience by analyzing viewing habits, preferences, and intent. This innovation is set to be integrated into Samsung’s Neo QLED, OLED, QLED, and Frame TV series, offering a highly personalized and intuitive entertainment experience.

Additionally, Samsung announced the expansion of its Samsung Art Store, originally exclusive to The Frame, to Neo QLED and QLED models. This move allows more consumers to access a personalized digital art experience, further blending technology with aesthetics in home entertainment.

Samsung’s Continued Dominance in the TV Industry

Samsung’s commitment to innovation, AI-driven technology, and premium TV solutions has helped it maintain its leadership in the industry. By continuously enhancing its QLED and OLED TV offerings, introducing AI-powered experiences, and expanding its digital services, Samsung remains at the forefront of the global TV market.