Amazon Prime Day 2025 has officially concluded, and this year’s edition shattered all previous records in India. Spanning three days and wrapping up on July 14, the mega shopping festival saw unprecedented participation across the country. With record-breaking sales figures, explosive growth in Prime memberships from Tier 2 and Tier 3 cities, and strong performance by small businesses, Prime Day 2025 has firmly cemented itself as the biggest edition to date.

Surge in Prime Memberships from Emerging Cities

One of the most striking highlights of Prime Day 2025 was the explosive membership growth from India’s smaller towns and cities. Nearly 70% of new Prime subscriptions originated from Tier 2 and Tier 3 regions, demonstrating Amazon’s successful market penetration beyond metro hubs. This signals a major shift in e-commerce consumption trends, showing rising digital adoption and buying confidence in smaller urban centers.

Small Business Boom: SMB Sales Hit Historic Highs

Small and Medium Businesses (SMBs) were major beneficiaries this Prime Day. A record-breaking 68% of sellers who made sales during the event hailed from Tier 2 and 3 towns. SMBs witnessed the highest-ever order volumes in Prime Day history, enabling them to access nationwide customers and scale faster than ever before.

Over 18,000 orders per minute placed during peak hours

Sales up 50% compared to Prime Day 2024

Delivery Speed and Logistics Performance

Amazon demonstrated logistics excellence this year. In Tier 1 cities, tens of thousands of orders were fulfilled within just 4 hours. Same-day and next-day deliveries in metros doubled year-over-year, while two-day delivery speeds improved by 1.8x in Tier 2 and Tier 3 locations. This speaks volumes about Amazon’s growing operational capacity and regional warehouse network.

Expansive Brand Participation and New Product Launches

More than 400 leading Indian and international brands launched thousands of new products exclusively for Prime Day. Featured names included:

Tech giants: Intel, HP, Asus, Samsung, OnePlus, Lenovo

Home & appliances: Bajaj, Atomberg

Fashion & lifestyle: Puma, BoAt

Prime members explored a vast array of categories including smartphones, TVs, wearables, fashion, groceries, kitchen appliances, furniture, and daily essentials.

Product Category Highlights vs. Prime Day 2024

Smartphones & Electronics

Strong double-digit value growth

Amazon Fire TV Stick HD: 3rd most purchased electronics item

Xiaomi 55” FX Pro QLED: Among top 5 bestsellers

Kindle Paperwhite: Best-selling e-reader

PCs and Wearables

Spike in demand for AI-powered laptops

Premium tablets and smartwatches saw increased sales

Audio gear witnessed surging demand in smaller cities

Home, Kitchen, and Fitness

Home & kitchen segment grew 1.2x

Over 80 new product launches in this category

Treadmill sales doubled; gym equipment sales up 30%

Automotive & Furniture

Two-wheeler purchases surged 1.9x across 500+ cities

Recliners and chairs saw a 10x growth

Fashion and Beauty

Apparel sales rose 50%, with women’s ethnic wear and men’s formalwear leading

Color cosmetics and skincare sales doubled

Korean beauty grew 7x; luxury fragrance sales rose 50%

Groceries & Essentials

Amazon Fresh hit its highest order volumes ever

90% of growth in essentials driven by smaller cities

70% of new grocery buyers came from Tier 2 and Tier 3 cities

Health & Wellness

Whey protein sales jumped 80%

Coffee consumption up 30% nationally; doubled in smaller cities

Pet care and baby skincare products saw 40% and 70% growth respectively

B2B Sales and Amazon Business Momentum

Amazon Business also saw a significant spike:

New registrations up 3x

Prime Business sign-ups grew 7x

Bulk orders increased nearly 7x, with highlights including:

TVs (13x growth)

Tablets (9x)

Robotic vacuum cleaners (8x)

Printers (7.5x)

Laptops (5x)

Affordability and Premium Product Trends

Amazon offered robust financing options:

25% of all orders made using EMI

90% of EMI purchases utilized No Cost EMI

Premium smartphones (Rs. 30,000+): Sales up 60%

Premium TVs (Rs. 1 lakh+): Sales doubled

Premium fashion brands (Tommy Hilfiger, Symbol): Sales doubled

Jewelry brands (Giva, Swarovski): Up 60%

Beauty brands (Cetaphil, Sugar): More than doubled

Amazon Pay: Fueling Financial Services Expansion

Amazon Pay ICICI card usage increased by 40%

55% of users came from Tier 2 and Tier 3 towns

Prime Day perks: 5% instant discount and unlimited 5% cashback

Amazon Pay Later used by over 50% of shoppers; top spend categories were kitchenware, apparel, and cosmetics

Hotel and flight bookings by new Prime members rose by 2.7x

Prime Video Dominates Streaming

In the lead-up to Prime Day, Amazon released 17 new Indian and global titles:

Content viewed in 4,400+ Indian towns and cities

Panchayat Season 4 topped viewership charts, streamed in 180+ countries

The Traitors viewed in 88% of Indian postal codes

International hits included Heads of State, Good Boy, and City and the Animation

Indian-language content streamed in 224 countries and territories

Executive Commentary

Akshay Sahi, Head of Amazon Prime, Delivery and Returns Experiences for India and Emerging Markets, commented:

“We thank our sellers, brands, and bank partners for making Prime Day 2025 a historic success. With the highest number of same-day deliveries and record participation across cities, we continue to elevate customer experience and empower sellers from all corners of the country.”

He also highlighted Amazon’s INR 2000 crore investment in employee well-being and logistics upgrades, which contributed to safer, faster deliveries this year.

Final Thoughts

Amazon Prime Day 2025 was not just a shopping event – it was a landmark in India’s digital commerce evolution. By drawing record traffic from emerging cities, empowering small businesses, and delivering unmatched value and convenience, Amazon has redefined the standards for festive e-commerce. The data shows this isn’t just growth – it’s a retail revolution in motion.