In a strategic shift that underscores India’s growing importance in the global tech landscape, CMF by Nothing—the budget-focused sub-brand of UK-based tech firm Nothing—has officially moved its global marketing operations to India. The announcement was made by Nothing co-founder Akis Evangelidis in a LinkedIn post earlier this week. Alongside the announcement, the company has listed eight new roles on its official careers page, signaling a fresh recruitment drive in the country.

Key Highlights

CMF by Nothing relocates global marketing operations to India

Eight new job roles opened in Gurgaon across product, PR, and social media

India declared as the “most important market” for the company

CMF and Nothing products are assembled in Tamil Nadu under PLI scheme

Move follows similar industry trend, with Apple ramping up Indian production

Strategic Move to Tap into India’s Growing Tech Ecosystem

Evangelidis cited India as CMF’s most important market, noting the company’s rising traction in the region. With affordable CMF-branded smartphones and audio accessories already performing well, the brand’s pivot to India for global marketing comes as no surprise. India’s large and digitally savvy population, combined with its cost-effective talent pool and favorable government schemes, makes it an ideal hub for global operations.

This shift also aligns with India’s broader rise as a global manufacturing and marketing base for major tech brands, as evidenced by Apple, Samsung, and now CMF by Nothing.

Job Openings Signal Local Talent Focus

Nothing’s official careers page now features eight new openings, all based in Gurgaon, covering both marketing and product roles:

Community Management Associate

Global Product Marketing Lead

Global Product Marketing Manager (Smartphones)

Global Product Marketing Manager (Smart Products)

Global Social Media Manager

Project Manager

Senior PR Manager

Social Media Content Producer

This hiring initiative not only boosts CMF’s local presence but also creates career opportunities for Indian professionals in key global roles.

Local Manufacturing for a Global Brand

Nothing and CMF’s products are already being assembled in Tamil Nadu, taking advantage of India’s Production Linked Incentive (PLI) schemes, aimed at boosting domestic manufacturing. By localizing both production and now marketing, CMF aims to streamline operations and cut costs, while remaining agile in one of the world’s fastest-growing smartphone markets.

Part of a Wider Industry Trend

Nothing isn’t alone in this strategic realignment. Earlier this year, Apple ramped up iPhone production in India, reflecting a broader industry shift aimed at diversifying operations beyond China due to geopolitical tensions and trade restrictions.

India is fast becoming not just a manufacturing base, but also a key marketing, R&D, and design center for global consumer tech brands.

What’s Next for Nothing and CMF?

Nothing recently launched the Nothing Phone 3, its most premium smartphone yet. With the launch scheduled in India and select markets on July 15, the brand is poised to deepen its presence and sales footprint. The strategic realignment of CMF’s global marketing to India is likely to fuel faster decision-making, better localised content, and closer community engagement for its value-focused product range.

Conclusion

CMF by Nothing’s decision to relocate its global marketing headquarters to India is a strong endorsement of the country’s growing tech prowess. With open roles in Gurgaon and ongoing product launches, the brand is clearly betting big on India not just as a consumer market but as a global operations hub. As CMF scales its presence, India’s role in shaping the future of affordable and innovative tech is becoming increasingly significant.