Google is preparing to establish its first-ever retail stores outside the United States, with India being the chosen market. The tech giant is reportedly finalizing plans to launch brick-and-mortar stores in New Delhi and Mumbai, marking a significant step in expanding its physical retail presence.

This move is expected to strengthen Google’s position in India’s premium smartphone market, where it competes with Apple. Until now, Google has operated only five retail stores, all within the US, showcasing and selling Pixel smartphones, watches, earbuds, and other hardware products.

Key Points:

Google plans to open its first-ever retail stores outside the US, targeting the Indian market.

The initial stores are expected to be located in New Delhi and Mumbai, with Gurugram also under consideration.

Google aims to compete with Apple in India’s premium smartphone segment, where Apple holds a 55% market share.

The retail stores will showcase Pixel smartphones, watches, earbuds, and other Google hardware.

The stores will reportedly span around 15,000 square feet and could open in at least six months.

India is a key market for Google, with a $10 billion investment commitment in the country.

Depending on the initial response, Google may expand its retail footprint further in India.

Why India? Google’s Strategy for Expansion

India has become a strategic focus for Google, with a $10 billion investment commitment in the country. The rising demand for premium smartphones and a growing base of tech-savvy consumers make it a crucial market for the company’s Pixel lineup and other hardware products.

By opening retail stores, Google aims to enhance brand visibility, offer hands-on experiences to customers, and strengthen its retail strategy. This approach aligns with Apple’s successful retail expansion in India, where the company launched its first official stores in Mumbai and New Delhi in 2023.

Store Locations and Expansion Plans

According to industry sources, Google is in advanced discussions to set up its first retail stores in:

New Delhi

Mumbai

Gurugram (under consideration)

Bengaluru was initially considered but is not a priority at this stage.

Store Specifications:

The stores will likely span around 15,000 square feet.

Expected to open within six months, though timelines may change.

Designed to offer an immersive experience with Google’s Pixel ecosystem and other hardware.

If the stores perform well, Google is expected to expand its retail presence in other cities across India.

Google vs Apple: The Battle for India’s Premium Smartphone Market

Google’s decision to enter physical retail in India is a direct challenge to Apple, which has already established a strong retail presence.

Currently, Google’s Pixel smartphones hold only a 2% share of India’s premium smartphone market (devices priced above $520). In contrast, Apple dominates the segment with a 55% market share, according to Counterpoint Research.

By launching retail stores, Google aims to increase Pixel sales, attract high-end consumers, and compete more effectively in the premium smartphone segment.

Conclusion

Google’s move to open retail stores in India signals a major expansion strategy, aimed at strengthening its position in the premium smartphone and hardware market. With direct competition against Apple, these stores could be a game-changer for Google’s growth in India. If the initial locations succeed, Google may roll out more retail stores, further cementing its presence in one of the world’s fastest-growing tech markets.