In a move that highlights its commitment to nurturing young talent and aligning with India’s new-age aspirations, LG Electronics India has officially announced the appointment of Vantika Agrawal, an internationally acclaimed chess player, as its brand ambassador. This partnership marks a confluence of innovation, ambition, and excellence — core values embodied by both LG and Agrawal.

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Who is Vantika Agrawal?

Born in September 2002, Vantika Agrawal is among India’s brightest chess talents. Holding the prestigious FIDE titles of Woman Grandmaster (WGM) and International Master (IM), she has consistently represented India at top-tier global events. Notably, she is a three-time gold medalist at the Chess Olympiad, including a double gold at the 45th Chess Olympiad. Her silver-medal win at the Hangzhou 2022 Asian Games further cements her status as a formidable force in the international chess community.

She is also a recipient of the Arjuna Award, one of India’s highest honors for sports, in recognition of her excellence and contribution to chess.

LG’s Vision Behind the Partnership

LG Electronics India sees this partnership as more than just a marketing initiative. It is part of a larger vision to support and celebrate young achievers who are pushing boundaries in their respective fields.

Mr. Hong Ju Jeon, Managing Director of LG Electronics India Ltd., shared:

“At LG, we pride ourselves on understanding our consumers and innovating to enrich their lives. Vantika mirrors this spirit with her determination, intelligence, and forward-looking mindset. Her journey symbolizes the dreams and drive of a bold, future-ready India. We’re excited to walk this path with her.”

Through this association, LG reinforces its commitment to its core brand philosophy — “Life’s Good”, which promotes a higher quality of life through meaningful innovation.

Vantika’s Statement on the Collaboration

Reacting to the announcement, Vantika Agrawal expressed pride in becoming an ambassador for a brand she has long admired:

“I am honoured to be associated with LG Electronics. Their commitment to improving lives with innovative solutions resonates with my own journey in chess — a constant evolution towards excellence. The ‘Life’s Good’ philosophy aligns with my personal values of growth, learning, and impact. I look forward to achieving great milestones together.”

Significance of the Move

This collaboration is symbolic on several fronts:

It marks LG’s strategic focus on youth empowerment and excellence.

By aligning with a female sports icon, LG sends a strong message of inclusivity and gender representation.

The move helps LG connect more deeply with aspirational young Indian consumers who value ambition, resilience, and innovation.

Conclusion

The appointment of Vantika Agrawal as LG India’s brand ambassador is more than a brand partnership — it’s a celebration of talent, ambition, and innovation. As LG continues to evolve with the changing expectations of Indian consumers, aligning with a rising star like Vantika further amplifies its mission to inspire and empower through technology and values-driven collaboration.

Stay tuned as this powerful duo charts a new path of inspiration and achievement.