Damson Technologies has taken a significant step in strengthening its position in the Indian manufacturing sector by inaugurating a cutting-edge facility in Ahmedabad, Gujarat. The company’s ₹200 crore investment underscores its commitment to the ‘Make in India‘ initiative, aiming to bolster local production capabilities while supporting technological advancements.
Key Highlights of the Investment
The ₹200 crore investment is structured in three phases, with an emphasis on creating a modern facility designed for efficiency and innovation:
₹110 crore: Allocation for building the factory infrastructure.
₹60 crore: Investment in state-of-the-art machinery.
₹30 crore: Dedicated to streamlining manufacturing processes.
This phased approach ensures optimal scalability, enabling Damson to meet growing demands in domestic and international markets.
Focus on Smart Accessories and Lifestyle Products
The Ahmedabad plant will specialize in producing premium smart accessories and lifestyle products under the flagship brand JUST CORSECA and for other prominent accessory brands in India. The product portfolio includes:
TWS earbuds.
Personal audio devices.
Home entertainment systems.
These offerings are designed to meet the increasing consumer demand for durable, high-tech smart devices.
Job Creation and Economic Impact
The facility is expected to create approximately 500 jobs, contributing to Ahmedabad’s economic growth. This aligns with Damson’s vision of empowering local communities and fostering skill development in advanced manufacturing.
Production Capacity and Expansion Plans
The facility will roll out operations in three progressive phases:
Phase 1: Six assembly lines, targeting an initial production capacity of 3 lakh units per month.
Phase 3: Expansion to 20 assembly lines, with production scaling up to 10 lakh units per month.
The phased growth supports Damson Technologies’ ambitious revenue target of ₹500 crore in the next fiscal year.
Commitment to Innovation and R&D
Damson Technologies is heavily investing in research and development (R&D), allocating $10 million to integrate advanced technologies, including:
AI-powered features for enhanced functionality.
App-based controls for improved user convenience.
Voice assistance capabilities to align with modern smart device trends.
The company also plans to launch a dedicated line of gaming accessories, including gaming-specific AirPods, headphones, and sports trackers.
Global Expansion and Export Strategy
The Ahmedabad facility is a cornerstone of Damson’s international expansion strategy. By manufacturing locally, the company aims to:
Reduce dependence on imports.
Cater to international markets such as the USA, UK, and UAE.
Achieve cost efficiency and competitive export pricing.
This move positions Damson Technologies as a key player in India’s ambition to become a global manufacturing hub.
Financial Goals and Market Impact
With this facility, Damson Technologies aims to capture a 3-4% market share in the mobile accessories and personal audio segments. The new hub reinforces its strategy to lead the smart accessories market, driving innovation and market presence.
Conclusion
Damson Technologies’ manufacturing hub in Ahmedabad is a testament to its commitment to innovation, local production, and global competitiveness. By focusing on high-tech products, phased expansion, and international market penetration, the company is poised to revolutionize the smart accessory industry while contributing to India’s economic and technological landscape.
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