IDC Report: Insights into India's Dynamic Smartphone Market in 2023 - Growth, Trends, and Brand Performances

A recent report from the International Data Corporation (IDC) reveals that India’s smartphone market experienced a modest 1% YoY growth in 2023, reaching a total of 146 million phone shipments. The average selling price (ASP) of smartphones surged to a record $255 (approx Rs 21,000), marking a significant 14% YoY increase from 2022.

Key Points

Market Growth: India’s smartphone market witnessed a modest 1% YoY growth in 2023, with a total of 146 million phone shipments.

Average Selling Price (ASP): The ASP of smartphones surged to a record $255 (approx Rs 21,000), marking a significant 14% YoY increase from 2022.

Segment-wise Highlights:

Entry-level ($100): Experienced a 12% YoY growth, led by Xiaomi.

Mass Budget ($100 – $200): Declined to 44% market share, with Vivo, Realme, and Samsung as major contributors.

Entry-premium ($200 – $400): Maintained 21% market share, led by Vivo and OnePlus.

Mid-premium ($400 – $600): Saw a 27% YoY growth, dominated by OnePlus.

Premium ($600 – $800): Grew by 23%, with Samsung doubling its market share.

Super-premium ($800+): Registered the highest growth at 86%, led by Apple and Samsung.

Market Share of Top Brands:

Samsung led with 17% market share, followed by Vivo, Realme, and Xiaomi. Apple and OnePlus witnessed significant YoY growth.

Key Trends in 2023:

Significant shipments of 5G smartphones, especially in the mass budget segment.

Rise in foldable smartphones, with Samsung facing competition from new entrants.

Increase in MediaTek-powered smartphones to 50% market share, while Qualcomm’s share declined to 25%.

Brand Performance:

Apple, Samsung, Vivo, and Realme maintained their positions, with Apple excelling despite a high ASP.

Conclusion:

The smartphone market in India showed resilience in 2023, with notable growth in certain segments despite challenges like income worries and inflationary stress. Affordable 5G devices and offline channel expansion drove the market, but sustained efforts are needed, especially at entry-level price points, to fuel organic growth in the coming years. Despite these challenges, IDC predicts a flat to low single-digit annual growth in 2024, primarily driven by upgraders in the mid-range segment.

Via @ idc