India’s electric two-wheeler (E2W) market continues to gain momentum in 2025, showing clear signs of mass adoption driven by connected features, rising consumer awareness, and strong manufacturer competition. According to CyberMedia Research’s (CMR) latest Electric 2Wheeler Market Report Review, the segment witnessed a solid 21% year-on-year (YoY) growth in Q1 2025, underscoring its growing importance in India’s transportation landscape.

Key Highlights

21% YoY growth in India’s E2W market in Q1 2025

16% YoY rise in connected E2W adoption

TVS, Bajaj, and Ola Electric lead the market

Touchscreen E2Ws grow 42% YoY in premium segment

CMR projects 12–13% E2W market share by end of 2025

A Shift Toward Connected and Intelligent Mobility

The report highlights a rapid transformation in consumer expectations, with connected electric two-wheelers growing 16% YoY. CMR Senior Analyst Shipra Sinha describes this shift as a move from “early adoption to scale,” enabled by smart technologies, increasing exports, and higher user confidence.

Connected E2Ws now account for 79% of the total E2W market, showing how integral digital integration has become. Features like real-time navigation, remote diagnostics, anti-theft alerts, and mobile app support are now mainstream across mid-range and premium vehicles.

Market Leaders and Emerging Tech Trends

India’s electric mobility race saw strong competition in Q1 2025:

TVS Motor Company led the segment with a 23% market share

Bajaj Auto followed closely with 22%

Ola Electric, despite facing some supply-side challenges, retained 17%

Technology innovation remained a key growth driver.

Digital clusters in E2Ws rose 21% YoY, reflecting growing demand for digital instrumentation and infotainment

In the broader two-wheeler market, digital cluster adoption rose 6% YoY

Touchscreen displays gained significant traction, particularly in premium E2Ws (₹1 lakh and above), where the segment saw 42% YoY growth

The most preferred screen size in premium electric scooters was 7 inches, offering a balance of functionality and user experience.

What’s Driving the Growth?

Several macro and micro-level factors are fueling the growth of India’s electric two-wheeler segment:

Government incentives and policies, such as the FAME-II scheme and state-level subsidies

Growing urbanisation and demand for sustainable transport

Improved financing and EMI options, making E2Ws more accessible

Boom in shared mobility and last-mile delivery services, especially in Tier 1 and Tier 2 cities

CMR Analyst Divya Maurya emphasized that the shift toward “smart, connected, and affordable” mobility is driving mainstream adoption. The focus on reducing operational costs and environmental impact also aligns well with India’s clean transportation goals.

Market Outlook for 2025

Looking ahead, CMR forecasts that electric two-wheelers will make up 12–13% of the total two-wheeler market in India by the end of calendar year 2025. As more OEMs integrate intelligent features like touchscreen consoles, GPS navigation, app control, and remote locking, the E2W market is poised for continued expansion.

The trend also suggests a shift in buyer demographics—from early adopters to mainstream consumers who expect smart, stylish, and performance-oriented vehicles without compromising affordability.

Conclusion

India’s electric two-wheeler sector is undergoing a critical evolution, transitioning from an emerging alternative to a viable, tech-forward mainstream option. The integration of digital features and connected services is not just enhancing convenience but reshaping user expectations. Backed by government policy, strong OEM push, and growing consumer trust, E2Ws are fast becoming the future of urban mobility in India.

As the segment matures, sustained investment in R&D, infrastructure, and customer support will be crucial in retaining the growth trajectory and meeting the 2025 targets.