India’s traditional PC market continues its strong upward trajectory, registering 10.1% year-over-year (YoY) growth in Q3 2025, according to the latest IDC Worldwide Quarterly Personal Computing Device Tracker. With 4.9 million units shipped, the market has achieved its highest quarterly performance ever, surpassing the 4.5 million units recorded in Q3 2024.
This extraordinary expansion reflects increasing consumer demand, enterprise refresh cycles, the surge of AI-enabled devices, and a highly competitive market environment.
Strong Growth Across All PC Categories
The Indian PC landscape saw significant momentum across all major device categories:
Notebooks: Up 9.5% YoY, continuing to dominate overall shipments
Desktops: Grew 11.6% YoY, supported by government and enterprise orders
Workstations: Achieved the highest rise at 14.2% YoY, driven by demand for high-performance systems
Premium notebooks (priced above USD 1,000) also saw 8.5% YoY growth, as both consumers and enterprises gravitated toward more powerful, productivity-focused devices.
AI PCs: The Fastest-Growing Category
AI-enabled notebooks demonstrated exponential growth:
+126.5% YoY growth
Basic AI notebooks accounted for 85.9% of total AI notebook shipments
Next-gen AI notebooks crossed 100,000 units shipped for the first time in a single quarter
Strong e-commerce discounts and cashback schemes played a critical role in this acceleration.
Consumer & Commercial Segments: Record-Setting Demand
Commercial Market Growth: +11.4% YoY
The commercial PC segment witnessed robust growth, supported by:
Enterprise refresh cycles
Increasing demand among SMBs
SMBs: +18.8% YoY
Small businesses: +13.1% YoY
Consumer Market Hits All-Time High: 2.8 Million Units
The consumer segment set a new record, shipping 2.8 million units in Q3 2025.
Key drivers included:
Early festive season sales
Attractive online deals
Strong notebook sales via e-commerce
Notebooks in e-tail: 997,000 units (highest ever)
Bharath Shenoy, Research Manager at IDC India & South Asia, highlighted a shift in consumer behaviour — many buyers postponed back-to-school purchases to capitalize on deeper discounts during festival sales.
Market Share Leaders in Q3 2025
HP Inc. — 26.6% Share (Market Leader)
Dominated the commercial segment with 34.6% share
Strong enterprise and SMB demand
Consumer shipments dipped 10.4% YoY, partly due to the transition from Pavilion to the OmniBook lineup
Lenovo — 18% Share
Consumer segment grew 14.3% YoY thanks to festive promotions
Commercial segment grew 14.5% YoY
Led the Small Office (SO) market with 46.9% YoY growth
Acer Group — 15% Share
Strong consumer sales via entry-level notebook offerings
Commercial shipments grew 4.1% YoY
Led commercial desktops with 33.1% share
Dell Technologies — 14.6% Share
Consumer share at 10.3%, recovering after difficult quarters
Commercial segment grew 6.9% YoY, driven by enterprise orders
Asus — 10.2% Share
Balanced presence across online and offline retail
Consumer segment captured 15.9% share, ranking second behind HP
Commercial shipments exceeded 64,000 units, largely from SMBs
IDC Outlook: Strong Demand Expected Through H1 2026
Navkendar Singh, AVP, Devices Research, IDC India, South Asia & ANZ, notes that:
Short-term fluctuations may arise due to high channel inventory and slight processor supply challenges
Consumer notebook demand is expected to remain strong through the first half of 2026
Enterprise-driven Windows refresh cycles will continue supporting commercial growth
SMB segment may see slight inventory adjustments
Overall, India’s PC market outlook remains highly positive heading into 2026..
Follow Before You Take on:
Latest Technology News | Updates | Latest Electric Vehicle News | Updates | Electronics News | Mobile News | Updates | Software Updates
📌 Facebook | 🐦 Twitter | 📢 WhatsApp Channel | 📸 Instagram | 📩 Telegram | 💬 Threads | 💼 LinkedIn | 🎥 YouTube
🔔 Stay informed, Stay Connected!
