The Indian PC market, encompassing desktops, notebooks, and workstations, has experienced significant growth in the second quarter of 2024. According to the latest IDC Worldwide Quarterly Personal Computing Device Tracker, the market shipped 3.39 million units, marking a robust 7.1% year-over-year (YoY) increase. This growth spans across all categories, with notable performances from major players HP, Lenovo, Dell, Acer, and ASUS.

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Market Performance Overview

The growth in the Indian PC market was driven by an uptick across all major categories:

Desktops: The desktop segment grew by 5.9% YoY.

Notebooks: The notebook segment saw a 7.4% YoY increase.

Workstations: Workstations experienced the most substantial growth, rising by 12.4% YoY.

The consumer segment surged by 11.2% YoY, with both online and offline channels showing strong demand. The e-tail segment, in particular, saw a remarkable 22.4% YoY growth. In the commercial segment, there was a 3.5% YoY increase, with SMBs and large businesses driving growth up by 12.4% and 33.1% YoY, respectively.

Key Drivers and Market Dynamics

IDC highlights that the fourth consecutive quarter of YoY growth in the consumer segment was bolstered by strategic vendor activities. The back-to-school campaigns and pre-Independence Day sales preparations led to increased inventory and promotions, significantly impacting consumer PC shipments.

Top Market Players

HP:

Leading the market with a share of 33.5% in the commercial segment and 29.7% in the consumer segment, HP also topped the notebook category with a 34.4% share. This success was driven by heightened demand for consumer notebooks and key enterprise orders.

Lenovo:

Securing the second position, Lenovo’s shipments grew by 32.7% YoY in the consumer segment and 6.3% YoY in the commercial segment. The company excelled in the SMB sector with a 16.5% YoY increase, aided by strong performance in the e-tail channel and a strategic mix of AMD-powered devices.

Dell:

Despite facing challenges in the commercial desktop segment down by 15.9% YoY due to pricing pressures—Dell achieved a 6.4% YoY growth in the consumer segment. The company benefited from effective offline channel strategies and a successful back-to-school campaign.

Acer:

Acer showed a robust 38.3% YoY growth and led the desktop category with a 27.6% market share. The company’s performance was bolstered by fulfilling significant government and BFSI orders and a vigorous e-tail presence.

ASUS:

Holding the fifth position, ASUS recorded a 5.4% YoY growth overall, with a notable 131.7% YoY increase in the commercial segment. Its focus on expanding its offline presence and targeting commercial sales contributed to this performance.

Future Outlook

IDC’s report concludes with an optimistic outlook for the PC market. The introduction of AI PCs and recent product launches have generated excitement and anticipation. While AI PCs may not immediately drive substantial consumer demand, they are expected to appeal to gamers and content creators in the medium term. Furthermore, AI PCs are projected to influence commercial orders starting in the third quarter of 2024.

Overall, the Indian PC market’s growth reflects a vibrant and evolving landscape, with key players adapting to demand shifts and technological advancements.

Source @ https://www.idc.com/getdoc.jsp?containerId=prAP52532224