In a bold move to uphold content integrity and promote originality, YouTube is rolling out stricter monetisation policies beginning July 15, 2025. The video-sharing giant will begin demonetising mass-produced, repetitive, and inauthentic content, including certain AI-generated videos, even if a channel meets traditional eligibility metrics under the YouTube Partner Program (YPP).

Why the Change?

YouTube’s decision reflects growing concern over the influx of low-effort and AI-driven content that lacks originality or human engagement. With automated tools becoming more accessible, the platform is doubling down on rewarding creativity and real human input.

According to YouTube, the update aims to filter out content that “feels spammy” or does not provide unique value to viewers, reinforcing its long-standing emphasis on authentic creation.

What Content is Now at Risk?

The policy targets channels that depend on:

AI-generated voiceovers without original commentary or storytelling

Slideshows or compilations with minimal editing or added value

Repetitive formats, particularly in Shorts, that lack variation or creativity

Recap or reaction content offering little personal insight or transformation

Simply put, content that appears mass-produced or lacks personal input is now more likely to lose monetisation.

What Still Qualifies for Monetisation?

YouTube has clarified that AI-assisted content is not banned, but must be transformative. That means creators who add:

Original commentary, analysis, or storytelling

Educational or creative context

Their own voice, face, or point of view

…can still monetise, as long as the video provides a unique experience to viewers.

In essence, it’s not about what tools you use, but how you use them.

How Will Enforcement Work?

YouTube plans to use a hybrid approach of AI detection tools and human reviewers to flag potentially inauthentic content. Enforcement actions may include:

Demonetisation of individual videos

Removal from the YouTube Partner Program (YPP)

Channel suspension for severe or repeated violations

Creators will be allowed to appeal, but they must prove that their videos are both original and valuable.

What Should Creators Do Now?

If you’re a YouTube creator, it’s crucial to adapt now. Here’s what you can do:

Audit your existing content: Identify videos that may fall under repetitive or low-effort categories.

Reframe your content strategy: Prioritise originality, storytelling, and educational or creative value.

Be transparent: Be ready to explain your production workflow, especially for content that uses AI.

Show your face or voice: Adding your personal perspective could make the difference between monetisation and rejection.

Final Thoughts

This is one of YouTube’s most aggressive quality-control measures yet. It signals a clear message: the platform values creators who contribute meaningful, engaging, and human-centric content.

With generative AI content on the rise, the changes are both a challenge and an opportunity. Those who adapt quickly and focus on original value may find themselves ahead of the curve, while others risk being left behind.

Effective July 15, the new monetisation rules come into force. Creators who thrive on automation or aggregation will need to shift gears fast or face demonetisation and loss of income.

Stay original. Stay authentic. That’s the future YouTube is investing in.