Apple has established new standards for its retail stores in India, including providing its employees with competitive salaries and extensive qualifications. According to industry insiders, employees at Apple stores in India earn over Rs 1 lakh per month, which is three to four times more than similar positions in other electronic retailers.
Highly Qualified and Diverse Workforce
The employees working at the two Apple stores in India hold degrees such as an MBA, a Master of Science in Information Technology, a B.Tech. in Electrical Engineering, Robotics, or a Bachelor of Computer Application. Some employees are also graduates of foreign institutions such as Cambridge or Griffith College. Several experts have been transferred internally from Apple Store operations in Europe or the Middle East. Apple has hired over 170 employees to run its Mumbai and Delhi stores, reflecting the company’s desire to create a premium experience.
Benefits and Perks
In addition to competitive salaries, Apple also offers its retail employee’s health and wellness medical plans, paid leave, tuition reimbursement for educational courses, stock grants, discounts on Apple stock purchases, and employee discounts on Apple products.
Employee Testimonials
Anonymous retail employees were interviewed by ET personnel and shared their experiences. One employee stated, “I had just submitted my resume on the site and received a call. Previously, I had experience in sales, so doing a job at the store isn’t very different from what I was doing. However, the brand’s huge value will help me in my next job.” Another employee claimed that extensive training has helped them in their current position and interacting with customers is not difficult.
Implications
Apple’s commitment to providing its employees with competitive salaries, extensive qualifications, and benefits reflects its commitment to creating a premium experience in its stores. By hiring employees from diverse backgrounds who can speak a variety of languages, Apple aims to create a welcoming and inclusive environment for its customers.
