In a surprising move, Meta, the parent company of Facebook and Instagram, is reportedly discontinuing the cross-app messaging feature that allowed users to communicate seamlessly between the two platforms. The feature, introduced in 2020, was designed to simplify conversations with friends and contacts across both Facebook Messenger and Instagram. However, according to app researcher Alessandro Paluzzi, Meta plans to shut down this feature around mid-October.
The Unveiling of the Shutdown
The news broke through a screenshot shared by Paluzzi, revealing a message from Instagram. It stated, “After mid-October, you will no longer be able to chat with Facebook friends on Instagram, so this chat will become read-only. Start a new chat on Messenger or Facebook to continue the conversation.”
The Convenience Factor
The cross-app messaging feature was introduced to enhance user convenience. It allowed users to communicate with contacts without the hassle of switching between apps. For example, if you received a message on Facebook Messenger while using Instagram, you could respond directly from the Instagram app, and vice versa. This integration aimed to create a smoother and more efficient user experience.
The Big Question: Why?
As users grapple with this unexpected change, Meta has yet to provide an official explanation for ending this feature. The big question remains: What prompted this decision? Users are also curious about the fate of their existing conversations. Will they disappear entirely, or will they remain accessible in read-only mode?
Other Integrations Remain
While cross-app messaging may soon be history, Meta has introduced other integrated features between Facebook and Instagram. Users can seamlessly share Stories, Posts, and Reels across both platforms, simplifying content sharing. This feature is particularly beneficial for content creators, as it eliminates the need to share the same content separately on both apps, expanding their content’s visibility and reach.
As Meta has not issued an official statement regarding this change, users are left speculating about the company’s motives. While cross-app messaging may be on its way out, other features could continue to foster collaboration between Facebook and Instagram. Stay tuned for further updates on this intriguing development.
