Vivo, one of the largest smartphone manufacturers in China, has been actively expanding its presence in the global market with its sub-brand iQOO. However, despite the successful launch of iQOO, Vivo is reportedly considering merging the two brands to reduce costs and increase efficiency.

The integration of the two brands could lead to significant cost savings for Vivo, which could help the company remain competitive in an increasingly crowded smartphone market. The report from Chinese publication 36 Krypton suggests that high-level executives at Vivo have been discussing the possibility of merging teams like media strategies and brands, which would eliminate redundancies and streamline operations.

Vivo and iQOO already share several resources, including R&D facilities, a channel system, and a supply chain. However, the two brands have approached planning, user operation, media strategy, station word-of-mouth promotion, and e-commerce in different ways. As a result, integrating the brands could lead to a more cohesive approach to marketing and sales.

It is unclear at this time whether iQOO will remain a separate business unit or if it will be fully integrated into Vivo’s main business. Some reports suggest that iQOO may no longer have its own counters and stores if the integration proceeds.

Despite the uncertainty surrounding the integration, Vivo’s customers can expect continued innovation and high-quality products. The company has a strong track record of producing smartphones with cutting-edge technology and sleek designs and merging with iQOO could lead to even more exciting developments.